Senior Adtech Tagging & CAPI Strategy Lead

Jobtailor; New Jersey; On-site; USD 130,000 - 190,000; Full time

Job summary

Verizon is seeking a senior AdTech specialist to own site tagging and CAPI strategy, leading end-to-end pixel implementation across digital campaigns. The role requires coordinating with privacy, legal, and data teams to ensure compliant, scalable integrations aligned with campaign KPIs.

Key experience includes tag management systems, data onboarding, and telecommunication industry privacy. This is a leadership role reporting to the Associate Director of Adtech.

Qualifications

• 6+ years of relevant experience in adtech or privacy/compliance.
• Hands-on experience with Tag Management Systems such as Tealium, Adobe, or Google Tag Manager.
• Experience deploying media tracking through tagging and Online CAPI.
• Hands-on experience with data onboarding platforms such as LiveRamp or Epsilon.
• Experience implementing Offline CAPI integrations across digital media platforms.
• Technical understanding of hashing, PII protection, and data sharing methods such as SFTP and APIs.
• Familiarity with Legal and Privacy regulations and their impact on data sharing.
• Familiarity with contract negotiations involving scopes of work and data processing terms.
• Experience querying data warehouses such as BigQuery.
• Hands-on experience with media buying platforms across Display, Video, Social, and Search, such as The Trade Desk, DV360, Google Ads, TikTok, and Meta.
• Hands-on experience with ad servers such as CM360 and Innovid
• Familiarity with Legal and Privacy regulations within the telecom industry
• Fluency in project management systems such as Workfront, Asana, or Jira

Responsibilities

• Own Verizon's site tag and CAPI strategy and implementation
• Oversee end-to-end implementation of website pixels and tags, including requirements gathering, resourcing, troubleshooting, and QA
• Kick off new integrations and enhance existing integrations
• Optimize site tagging and CAPI infrastructure for Verizon's needs
• Partner with Verizon Privacy and Legal to ensure compliance with governance standards
• Work with technical data teams to establish integrations meeting Verizon and partner requirements
• Collaborate with Sourcing to ensure negotiated contract terms cover specific use cases and terms
• Provide technical guidance to digital media leaders so site tagging and CAPI setup align with campaign KPIs, leadership expectations, and business goals
• Report to the Associate Director of Adtech

Skills

Tag Management

CAPI Integrations

Data Onboarding

BigQuery

CM360

Innovid

Workfront

Asana

Jira

APIs

SFTP

Hashing

Data Warehousing

Contract Negotiation

Education

Bachelor's degree or 4+ years experience

Tools

Tealium

Adobe

Google Tag Manager

LiveRamp

Epsilon

BigQuery

CM360

Innovid

Workfront

Asana

Job description

Verizon is seeking a senior AdTech specialist to own site tagging and CAPI strategy, leading end-to-end pixel implementation across digital campaigns. The role requires coordinating with privacy, legal, and data teams to ensure compliant, scalable integrations aligned with campaign KPIs.

Key experience includes tag management systems, data onboarding, and telecommunication industry privacy. This is a leadership role reporting to the Associate Director of Adtech.