Senior Manager, Multicultural Marketing

Home Depot; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior Manager for Multicultural Marketing to drive strategy and execution of audience-based marketing initiatives. The ideal candidate will lead a team, manage external partnerships, and analyze campaign effectiveness. This role requires strong analytical and communication skills, along with a background in retail marketing.

Qualifications

• 6+ years of work experience required.
• Retail marketing experience preferred.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Drive strategy and execution of multicultural marketing initiatives.
• Manage audience-based marketing strategies and external agency teams.
• Analyze effectiveness of campaigns and report on metrics.

Skills

Analytical skills

Communication skills

Project Management

Negotiation skills

Interpersonal skills

Education

Bachelor's degree in related field

Tools

PowerPoint

Excel

MS Office

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Manager Multicultural Marketing will be responsible for driving the strategy and execution behind THD's Multicultural Marketing initiatives. This person will be responsible for leading a team that designs audience-based marketing strategies designed around growth.

Key Responsibilities:

• 30% Work cross-functionally w/key stakeholders (e.g., Customer Insights, Marketing Analytics, HD.com, Merchandising, Marketing, PR, & Social). Responsible for effectively driving education & partnerships internally/externally in organization.
• 40% Program Mgmt -Design/execute audience-marketing strategy for Agile campaigns (developing hypothesis, data strategy; creative strategy, activation and reporting activities. Strategic recommendations to scale Agile Marketing, integration into business priorities; share knowledge w/ stakeholders. Direct external agency team.
• 30% Reporting/Metrics -Ensure programs delivered on-time/ budget & determine effectiveness of Agile spend/ resource. Monitor effective benchmarks for measuring impact of audience-marketing programs, & analyze effectiveness of campaigns to maximize results. Build weekly status reports and executive-level presentations as needed.

Direct Manager/Direct Reports:

• This role reports to the Director of Marketing
• This position has 2 direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Knowledge of PowerPoint, Excel and MS Office
• Ability to understand the basics of technology associated with social media, customer communications, online marketing and eBusiness - Ability to work on multiple projects simultaneously
• Ability to think and respond quickly maintaining attention to detail

Preferred Qualifications:

• Retail Marketing experience
• Data analytics experiences
• Programmatic buying, audience-centered marketing experience is a plus
• Budget Management
• Agency Account/Project Management

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 6

Competencies:

• Understands paid media strategies, data utilization and programmatic buying; Has excellent written communications skills both written and verbal
• Highly analytical with a deep understanding of data - how to assess and analyze data sources, data outcomes and apply that understanding to agile campaign strategies
• A pragmatic and professional nature. Able to establish and meet deadlines and to establish clear priorities quickly. Ability to work effectively under pressure and to handle a heavy work load.
• A highly-motivated, hands-on professional with a personal reputation for integrity and ethics.
• Strong analytically with demonstrated business planning skills
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Influential; practiced in negotiating with others in ways that result in win-win Outcomes
• Interpersonal skills: Relates well to all kinds of people, up, down and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. Ability to build close relationships with stakeholders across the organization, as well as with key vendor partner.
• Retail Marketing experience
• Project Management
• Managing a major consumer Brand experience