Senior Manager, Demand Generation Operations

Ladders; United States; Remote; USD 153,000 - 220,000; Full time

Benefits offered by this job

Comprehensive benefits

Bonus potential

Equity options

Professional development

Growth-oriented environment

Job summary

Ladders is seeking a Senior Manager, Demand Generation Operations for a remote role focused on connecting demand generation activities to pipeline and revenue in a high-growth B2B SaaS environment. You will partner with Revenue, Digital Marketing, and Sales leadership to translate ARR and pipeline goals into actionable plans.

The position emphasizes lead lifecycle management, performance analysis, and cross-functional alignment to scale the business.

Qualifications

• 7+ years in demand generation or a related analytical role in high-growth B2B SaaS.
• Ability to translate revenue targets into actionable demand generation plans.
• Experience leading performance reviews with senior Sales and Marketing leaders.

Responsibilities

• Translate ARR and pipeline targets into operational demand generation strategies.
• Serve as a strategic partner to Revenue and Digital Marketing leaders.
• Establish and refine the end-to-end lead lifecycle model.
• Lead regular pipeline velocity and campaign performance reviews.
• Diagnose and resolve bottlenecks in the sales funnel.
• Monitor SLA adherence and stage latency across teams.
• Measure campaign performance against pipeline and revenue outcomes.
• Evolve the funnel model for multi-product sales.
• Utilize AI for proactive funnel monitoring.
• Collaborate across GTM teams to ensure alignment.

Skills

Lead lifecycle management

Sales-Marketing SLAs

Salesforce proficiency

Marketing automation

Lead scoring

Cross-functional communication

Tools

Salesforce

Job description

For our client, we are seeking a Senior Manager, Demand Generation Operations to join the team of a leader in the Information Technology space.

This role will own the operating framework that connects demand generation activity to pipeline and revenue outcomes in a high-growth B2B SaaS environment. You will partner closely with Revenue, Digital Marketing, and Sales leadership to translate ARR and pipeline goals into actionable plans, improve funnel visibility, and strengthen execution across the go-to-market organization. The position is focused on lead lifecycle management, performance analysis, and cross-functional alignment to help the business scale efficiently. You will also help evolve the funnel model for multi-product sales and use AI-enabled monitoring to proactively identify issues and opportunities.

Location: Remote

Compensation: $153,000 – $220,000 annually

Responsibilities

• Translate ARR and pipeline targets into operational demand generation strategies
• Serve as a strategic partner to Revenue and Digital Marketing leaders
• Establish and refine the end-to-end lead lifecycle model
• Lead regular pipeline velocity and campaign performance reviews
• Diagnose and resolve bottlenecks in the sales funnel
• Monitor SLA adherence and stage latency across teams
• Measure campaign performance against pipeline and revenue outcomes
• Evolve the funnel model for multi-product sales
• Utilize AI for proactive funnel monitoring
• Collaborate across GTM teams to ensure alignment

Qualifications

• 7+ years in demand generation or a related analytical role in high-growth B2B SaaS
• Proven ability to translate revenue targets into actionable demand generation plans
• Expertise in designing lead lifecycle models and managing Sales-Marketing SLAs
• Experience leading performance reviews with senior Sales and Marketing leaders
• Strong analytical skills with proficiency in Salesforce and marketing automation tools
• Knowledge of lead scoring and marketing attribution
• Exceptional cross-functional communication skills to align teams around goals

Benefits

• Comprehensive benefits package
• Potential for bonus or incentive compensation
• Equity options available
• Supportive work environment focused on growth and innovation
• Opportunities for professional development and training

Our client is an equal opportunity employer.