Senior Manager, Demand Gen Analytics & Performance

salesforce.com, inc.; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Sr. Manager, Demand Generation Analytics & Performance to own measurement, insights, and the business review framework for digital demand generation across multiple Salesforce products and lines of business.

This role spans website, email, paid media, ABM, and other program-driven demand gen initiatives—providing executives a unified view of performance, investment, and opportunity. You will build KPIs, navigate data in Snowflake and Salesforce CRM, and guide dashboards,

Qualifications

• 6+ years in Marketing/Demand Gen Analytics or a highly quantitative field, ideally in B2B SaaS or technology.
• Demonstrated experience designing or evolving KPIs/metrics for digital marketing or demand generation programs.
• Strong proficiency in SQL - navigate, join, and query across large data sets in Snowflake or similar.
• Hands-on fluency with Tableau to define and guide scalable dashboards.
• Deep familiarity with Salesforce data architecture and core CRM objects (Campaign, Lead, Contact, Account, Opportunity).
• Working knowledge of Google Analytics and website reporting data, plus paid media data and tools like Demandbase.

Responsibilities

• Review Framework Ownership: define and maintain the recurring business/performance review rhythm across demand gen channels.
• Insight & Narrative Generation: own analysis, trends, and recommendations for leadership.
• Cross-Channel Synthesis: roll up performance across channels into a single view of what’s working.

Skills

SQL

Tableau

Salesforce data

Google Analytics

Demandbase

Tools

Snowflake

Job description

Salesforce is seeking a Sr. Manager, Demand Generation Analytics & Performance to own measurement, insights, and the business review framework for digital demand generation across multiple Salesforce products and lines of business.

This role spans website, email, paid media, ABM, and other program-driven demand gen initiatives—providing executives a unified view of performance, investment, and opportunity. You will build KPIs, navigate data in Snowflake and Salesforce CRM, and guide dashboards,