Demand Gen Analytics Lead: Performance & Insights

Salesforce; Seattle (WA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce seeks a Sr. Manager, Demand Generation Analytics & Performance to own measurement, insights, and business review framework for digital demand generation across multiple Salesforce products.

You’ll build KPIs, join data across Google Analytics, Snowflake, Salesforce CRM objects, and paid media platforms, and partner with data teams to deliver dashboards and narrated performance stories. You’ll influence analysts and junior staff, align stakeholders across global sales territories, and

Qualifications

• 6+ years of experience in Marketing/Demand Gen Analytics, BI, or a highly quantitative field, ideally in B2B SaaS or technology.
• Demonstrated experience designing or evolving KPIs/metrics for digital marketing or demand generation programs.
• Strong proficiency in SQL - able to independently navigate, join, and query across large, complex data sets (Snowflake or similar cloud data warehouse).
• Hands-on fluency with Tableau (or similar BI tool) to define and guide the build of scalable dashboards, not just consume them.
• Deep familiarity with Salesforce data architecture and core CRM objects (Campaign, Lead, Contact, Account, Opportunity).
• Working knowledge of Google Analytics and website reporting data, along with paid media platform data and tools like Demandbase.

Responsibilities

• Measure and own KPI design and dashboarding for multi-product demand gen.
• Provide analytics leadership to synthesize cross-channel performance and inform investment decisions.
• Drive cross-functional alignment and stakeholder management across global sales territories.

Skills

SQL

Tableau

Salesforce data

Google Analytics

KPI design

Stakeholder management

Tools

Snowflake

Demandbase

Job description

Salesforce seeks a Sr. Manager, Demand Generation Analytics & Performance to own measurement, insights, and business review framework for digital demand generation across multiple Salesforce products.

You’ll build KPIs, join data across Google Analytics, Snowflake, Salesforce CRM objects, and paid media platforms, and partner with data teams to deliver dashboards and narrated performance stories. You’ll influence analysts and junior staff, align stakeholders across global sales territories, and