Demand Gen Analytics & Performance Lead

Salesforce, Inc.; Seattle, Northern (WA, KY); Hybrid; USD 143,000 - 217,000; Full time

Job summary

Salesforce, Inc. in Seattle is seeking a Sr. Manager, Demand Generation Analytics & Performance to own the measurement, insights, and business review framework for digital demand generation across multiple Salesforce products and lines of business.

This role spans website, email, paid media, ABM, and other program-driven demand gen initiatives. The individual will serve as the analytical backbone for the demand gen organization, building KPIs, navigating data in Snowflake and Salesforce, and

Qualifications

• 6+ years of experience in Marketing/Demand Gen Analytics or BI.
• Strong SQL expertise for joining large data sets.
• Fluency with Tableau to build dashboards and guide analytics.
• Deep knowledge of Salesforce data objects and CRM usage for metrics.

Responsibilities

• Define and maintain the recurring business/performance review rhythm across demand gen channels.
• Own the analysis, trends, and narrative behind performance data to drive investment recommendations.
• Roll up performance across channel teams into a unified view of impact and opportunities.

Skills

SQL

Tableau

Salesforce data model

Google Analytics

Demandbase

Tools

Snowflake

Salesforce CRM

Job description

Salesforce, Inc. in Seattle is seeking a Sr. Manager, Demand Generation Analytics & Performance to own the measurement, insights, and business review framework for digital demand generation across multiple Salesforce products and lines of business.

This role spans website, email, paid media, ABM, and other program-driven demand gen initiatives. The individual will serve as the analytical backbone for the demand gen organization, building KPIs, navigating data in Snowflake and Salesforce, and