Demand Gen Analytics & Performance Lead

Socket.dev

Seattle (WA)

On-site

USD 143,000 - 217,000

Full time

13 days ago

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Job summary

Salesforce is seeking a Sr. Manager, Demand Generation Analytics & Performance to own measurement, insights, and business review framework for digital demand across multiple Salesforce products and lines of business.

This role spans website, email, paid media, ABM, and other program-driven demand gen initiatives, sitting above channels to provide executives a unified view of performance, investment, and opportunity.

Qualifications

6+ years of experience in Marketing/Demand Gen Analytics or a highly quantitative field, ideally in B2B SaaS or technology.
Demonstrated experience designing or evolving KPIs/metrics for digital marketing or demand generation programs.
Strong proficiency in SQL - able to independently navigate, join, and query across large, complex data sets (Snowflake or similar cloud data warehouse).
Hands-on fluency with Tableau (or similar BI tool) to define and guide the build of scalable dashboards, not just consume them.
Deep familiarity with Salesforce data architecture and core CRM objects (Campaign, Lead, Contact, Account, Opportunity) - able to construct demand gen metrics from them directly.
Working knowledge of Google Analytics and website reporting data, along with paid media platform data and tools like Demandbase.

Responsibilities

Review Framework Ownership: Define and maintain the recurring business/performance review rhythm across demand gen channels (website, email, paid media, ABM, and other programs) spanning multiple Salesforce products and lines of business.
Insight & Narrative Generation: Own the analysis, trends, and "so what" behind performance data - turning results into clear investment and prioritization recommendations for leadership.
Cross-Channel Synthesis: Roll up performance across otherwise siloed channel teams into one coherent view of what’s working and where to invest next.
Measure Design: Take existing data models and actively build new measures on top of them - owning the metric layer for demand gen efficacy and performance.
Cross-Team Metric Alignment: Partner with adjacent analytics teams to align on KPI definitions and performance measures that hold consistently across multiple products and lines of business.
Channel Fluency: Bring digital demand gen context (website, email, paid, ABM) to design measures that reflect real channel dynamics and business strategy even without direct hands-on channel execution experience.
Stakeholder Management: Build trust and drive alignment across numerous demand gen leaders and teams spanning multiple products and global sales territories.
Analytical Partnership: Serve as a go-to analytical voice for demand gen performance across a matrixed, multi-product organization.
Dashboard & Monitoring Guidance: Prescribe and guide analysts on what dashboards and monitoring views need to exist in Tableau (or similar BI tooling) to track KPIs on an ongoing basis.
Hands-On Data Navigation: Independently navigate and join data across Google Analytics (in Snowflake), Salesforce CRM objects (Campaigns, Leads, Contacts, Accounts, Opportunities), and paid media platform data to construct metrics - without relying on a data engineering team to build new infrastructure.
Data Requirements Definition: Clearly spec out data or infrastructure gaps and prescribe requirements to engineering/BI teams when existing data isn't sufficient.