Senior Manager, DAM & Content Enablement

The Coca-Cola Company; Atlanta (GA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Content Operations and Enablement to drive adoption and operational excellence of our Digital Asset Management platform across global marketing and content teams. You will partner with brand, markets, creative operations and technology to ensure assets are organized, rights-managed, tagged correctly, and activated at scale.

In a product‑centric, agile environment you will lead metadata governance, taxonomy alignment, and enablement programs,

Qualifications

• Bachelor’s degree in Information Management, Information Technology, Marketing, Business Administration, or related field.
• 5+ years in Digital Asset Management, Digital Rights Management, MarTech, content operations, or data architecture roles within digital/tech environments, with a preference for Adobe.
• Proven success driving adoption of digital systems through engagement, training and enablement programs.
• Excellent communication, stakeholder engagement and change management skills to influence standards and best practices.
• Experience evolving metadata models, taxonomies, and content classification systems for large ecosystems.

Responsibilities

• Lead DAM metadata and taxonomy strategy to ensure content is discoverable, reusable and compliant across markets.
• Coordinate content ingestion into the DAM, ensuring assets meet quality, rights and metadata requirements.
• Drive DAM adoption through engagement programs and user enablement.
• Monitor platform usage and analytics to identify optimization opportunities and demonstrate value.
• Align metadata standards across MarTech and enterprise systems for interoperability.
• Collaborate with product management and tech teams to streamline upload, tagging and distribution workflows.
• Track platform enhancements based on user feedback and business needs.
• Support measurement of content performance and asset usage via analytics integrations.
• Recommend innovative solutions using emerging technologies, including AI for classification and tagging.

Skills

DAM platforms

Stakeholder engagement

Change management

Metadata modeling

Data governance

Agile delivery

AI capabilities

Education

Bachelor’s degree in Information Management or related field

Tools

Adobe platforms

Job description

The Coca-Cola Company is seeking a Senior Manager, Content Operations and Enablement to drive adoption and operational excellence of our Digital Asset Management platform across global marketing and content teams. You will partner with brand, markets, creative operations and technology to ensure assets are organized, rights-managed, tagged correctly, and activated at scale.

In a product‑centric, agile environment you will lead metadata governance, taxonomy alignment, and enablement programs,