Senior Manager, Customer Planning - Small Format

Hershey Company; Hershey (PA); On-site; USD 131,000 - 164,000; Full time

Benefits offered by this job

Health & Wellbeing

Annual incentive opportunities

401(k) with company match

Paid time off

Job summary

The Hershey Company in Hershey, PA, is seeking a Senior Manager, Customer Planning to lead the development, execution, and continuous improvement of customer and channel plans. You will translate commercial strategies into integrated plans, partner across Sales, Finance, Supply Chain, and other stakeholders to strengthen planning rigor and drive business performance.

You will lead, coach, and develop the team, advance planning tools and KPIs, and ensure forecasts are accurate and aligned with

Qualifications

• 7+ years of relevant experience in customer planning, commercial planning, forecasting, trade investment management, finance, sales, or a related discipline.
• Bachelor’s degree in Business, Finance, Supply Chain, Analytics, or a related field, or equivalent relevant experience.
• Key capabilities include strong analytical and problem-solving skills; commercial acumen; the ability to translate strategy into executable plans; cross-functional influence; clear stakeholder communication; process improvement; and the ability to navigate ambiguity and complexity.

Responsibilities

• Lead Customer & Channel Planning: Develop and execute annual, quarterly, and in-year customer and channel plans that translate commercial strategy into actionable business plans.
• Align plans across demand, supply, trade investment, and financial objectives to support sustainable growth.
• Drive Planning Excellence & Visibility: Maintain visibility into customer volume, promotional activity, trade investment, and business performance through effective planning tools, processes, and routines.
• Advance planning standards, KPIs, governance, and decision-making frameworks that improve transparency, accountability, and execution.
• Partner with customer teams and commercial leaders to optimize trade investment, revenue growth, and profitability.
• Monitor performance versus plan, identify risks and opportunities, and recommend actions to improve business results.

Skills

Customer planning

Forecasting

Trade investment

Finance

Sales

Analytical skills

Education

Bachelor's degree in Business/Finance/Supply Chain

Job description

The Hershey Company in Hershey, PA, is seeking a Senior Manager, Customer Planning to lead the development, execution, and continuous improvement of customer and channel plans. You will translate commercial strategies into integrated plans, partner across Sales, Finance, Supply Chain, and other stakeholders to strengthen planning rigor and drive business performance.

You will lead, coach, and develop the team, advance planning tools and KPIs, and ensure forecasts are accurate and aligned with