Senior Manager, CRM

Public Storage; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Public Storage is looking for a Senior Manager of Customer Relationship Management who will lead the strategic execution and optimization of CRM marketing initiatives. This pivotal role requires proven leadership in developing omni-channel strategies, ensuring enhanced customer engagement and lifetime value through effective campaign management. The ideal candidate will possess strong analytical skills, coupled with a deep understanding of CRM technologies and customer data privacy regulations.

Qualifications

• 7+ years’ experience in CRM strategy & execution.
• Proven ability to lead teams and manage large-scale CRM campaigns.
• Deep understanding of data privacy regulations.

Responsibilities

• Own and evolve CRM lifecycle strategy aligned with business objectives.
• Oversee execution of multi-channel campaigns, leveraging analytics.
• Collaborate with cross-functional teams to align CRM with business initiatives.

Skills

Leadership

Analytical skills

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s/MBA

Tools

Salesforce

Braze

Iterable

Job description

Company Description

Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With millions of customers,thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we're also one of the largest landlords.

We've been recognized as A Great Place to Work by the Great Place to Work Institute. And, our employees have also voted us as having Best Career Growth, ranked us in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.

We're a member of the S&P 500 and FT Global 500. Our common and preferred stocks trade on the New York Stock Exchange.

Job Description

As a customer-first company with a rich history of innovation and service, our teams are driven by a passion for delivering exceptional experiences every day. The Senior Manager of Customer Relationship Management is responsible for the strategic leadership, execution, and optimization of CRM marketing initiatives to drive customer engagement, retention, and lifetime value across Public Storage’s digital and offline channels. This individual will lead a team to design omni-channel CRM strategies, own the technology roadmap, partner closely with data, digital marketing, and product teams, and be accountable for results-driven campaign management at scale.

Key responsibilities include:

• Strategy & Leadership:
  • Own and evolve our comprehensive CRM lifecycle strategy, ensuring alignment with business objectives and customer needs.
  • Drive growth, retention, and loyalty initiatives, including customer segmentation, journeys, and personalized communications.
  • Lead and mentor a high-performing team of CRM professionals.
• Execution & Optimization:
  • Oversee execution of multi-channel campaigns (email, SMS, push, direct mail, call center, etc.) with A/B testing and analytics to drive continual improvement.
  • Leverage customer insights and analytics to optimize targeting, content, and frequency across channels.
• Technology & Data:
  • Manage CRM platform(s), integrations, and data infrastructure in collaboration with IT and external vendors.
  • Ensure adherence to data privacy regulations and best practices.
  • Develop roadmap for CRM technology stack enhancements, evaluating and recommending new tools as necessary.

Collaborate with Product, Digital Marketing, Operations, Customer Care, and Analytics teams to align CRM with broader customer experience and business initiatives. Develop dashboards and present progress, results, and recommendations to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field; Master’s/MBA a plus.
• 7+ years’ experience in CRM strategy & execution, preferably in a consumer services or retail environment.
• Proven ability to lead teams, manage large-scale CRM campaigns, and deliver measurable results (increased retention, CLV, NPS, etc.).
• Hands-on expertise with leading CRM/email service platforms (Salesforce, Braze, Iterable, etc.).
• Strong analytical skills, including customer segmentation, campaign performance analysis, and A/B/multivariate testing.
• Excellent project management skills and ability to work cross-functionally.
• Deep understanding of data privacy and compliance (CAN-SPAM, TCPA, CCPA, etc.).
• Exceptional communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience with data-driven personalization and integration with martech stacks (CDP, DMP, etc.).
• Familiarity with self-storage, rental services, retail, or e-commerce industries.
• Knowledge of loyalty program design and implementation.

Additional Information

Workplace

• Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano. Public Storage teammates are expected to work in the office five days each week with up to three flexible remote days per month.
• Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.