Director, Creator Growth

Tubi; Los Angeles, New York (CA, NY); Hybrid; USD 184,000 - 250,000; Full time

Benefits offered by this job

Annual discretionary bonus

Long-term incentive plan

Medical/dental/vision insurance

401(k) plan

Paid time off

Wellness reimbursement

Job summary

Tubi is seeking a Director, Creator Growth to own the strategy and execution of our scaled creator acquisition program. You’ll design processes, set performance standards, and partner with product to remove onboarding friction for thousands of creators.

You will lead cross-functional workstreams, establish KPIs, and elevate top non-exclusive creators for deeper partnerships while representing Tubi at industry events.

Qualifications

• 10+ years in creator economy, digital media, streaming, or content partnerships.
• Experience building and scaling creator or partner programs.
• Strong data literacy with KPIs and performance metrics.
• Partner with product teams to shape tools and workflows.
• Proven cross-functional leadership and people management.
• Deep understanding of creator ecosystems and monetization models.

Responsibilities

• Own the strategy and execution for scaled creator acquisition, building processes and partner relationships.
• Establish KPIs and measurement standards for the program and refine criteria and tiers.
• Partner with product to define requirements that reduce onboarding friction at scale.
• Coordinate with creator managers to feed acquisition funnels and elevate top creators.
• Direct cross-functional workstreams with Legal, Business Affairs, Content Operations, Marketing, Product.
• Craft communications on program performance for senior leadership and stakeholders.
• Apply creator-economy expertise to steer bets across channels and represent Tubi at events.

Skills

Creator economy expertise

Partnership programs

Data-driven decision making

Cross-functional collaboration

People management

Platform experience (YouTube, TikTok,/

Job description

Tubi is seeking a Director, Creator Growth to own the strategy and execution of our scaled creator acquisition program: this role builds the systems that bring creators to Tubi at scale.

You’ll design acquisition processes, set the performance standards for the long-tail portfolio, and partner closely with our product team to remove friction from onboarding and content delivery. You’ll also connect the scaled pipeline to the broader creator strategy, ensuring top-performing non-exclusive creators are identified and elevated for deeper partnership consideration.

The ideal candidate has built creator or partner programs at scale, blends strategic thinking with operational rigor, and leads with data. This is a high-impact role at the center of Tubi's creator growth strategy.

This role is hybrid and based in Los Angeles or New York, with regular in-office days required.

What You'll Do:

• Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators
• Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers
• Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale
• Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and that top-performing non-exclusive creators are elevated for deeper partnership consideration
• Direct workstreams across cross-functional teams (Legal, Business Affairs, Content Operations, Marketing, Product), establishing shared tools, clear lanes, and operating processes that keep internal partners aligned
• Craft compelling communications on program performance and strategy for senior leadership, and own high-stakes partner and stakeholder communication across the portfolio
• Apply deep creator-economy expertise to steer bets across creators, partner types, and acquisition channels, and represent Tubi as a voice for creators at industry events

Your Background:

• 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
• Proven experience building and scaling creator, partner, or supply acquisition programs
• Strong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategy
• Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms
• Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams
• People management experience, with a passion for developing talent
• Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models

Attributes

• Proactive mindset with the ability to anticipate needs and take initiative
• Passion for creators, content, and how audiences engage across platforms
• Highly collaborative and adaptable with a “solutions-first” mindset that brings curiosity, accountability, and creative problem-solving to every challenge.
• Embodies Tubi’s values of inclusion, integrity, and innovation.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco

$184,400 - $250,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here ,covers the majority of all US employee benefits.The following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.