Senior Manager, Content

REFORM Alliance; New York (NY); On-site; USD 104,000 - 130,000; Full time

Job summary

Join a forward-thinking organization as a Senior Manager, Content, where you will lead innovative content strategies to transform the criminal justice system. This role involves managing digital presence, creating engaging content, and driving audience engagement across social platforms. You will collaborate with passionate individuals and work in a dynamic environment committed to making a difference. If you're a creative storyteller with a strong background in digital marketing and a passion for social justice, this opportunity is perfect for you. Make your mark in a mission-driven organization that values your contributions and supports your growth.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Time Off (PTO)

401(k) Match

Cell Phone Reimbursement

Qualifications

• 2+ years managing social and digital channels in-house.
• Experience with media or mission-driven organizations.

Responsibilities

• Manage content marketing for digital channels and social platforms.
• Develop editorial strategies and oversee publishing calendar.

Skills

Social Media Management

Content Creation

Digital Marketing Strategy

Editorial Skills

Data Analysis

Relationship Building

Tools

Google Suite

Slack

Meta

TikTok

X (formerly Twitter)

Job description

SENIOR MANAGER, CONTENT | JOB DESCRIPTION

Job Title: Senior Manager, Content

Team: Marketing & Communications

Location: In-Person in NYC

Employment Type: Full-time

FLSA Classification: Exempt

Start Date: ASAP

ABOUT REFORM ALLIANCE

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization works to replace America’s criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation.

ABOUT THE ROLE

REFORM is hiring a Senior Manager, Content who will shape our marketing and communications content, manage our publishing calendar, lead our marketing content program, and create digital platform strategies. This person will be instrumental in helping to elevate and amplify REFORM’s presence across digital and social platforms while advancing our organization’s mission of transforming the criminal justice system.

WHAT YOU’LL DO

Manage REFORM’s Content Marketing and Digital Presence (60%)

1. Create and manage a content marketing program for our digital channels, social platforms, and in-person programs.
2. Develop and drive a cohesive editorial strategy for REFORM’s social presence, website content, and email communications.
3. Create digital platform strategies that promote brand growth, drive audience engagement, and increase mobilization.
4. Lead our editorial program by creating strategies and operations that help us find, verify, and produce real stories of people who have been impacted by the criminal justice system.
5. Manage our publishing calendar to ensure we never miss an important moment.

Provide Expertise & Leadership (30%)

1. Establish metrics for success and target audience profiles to ensure strategic growth.
2. Use data, insights, and listening to track growth and identify risks/areas for improvement.
3. Build strategically aligned relationships with social partners and influencers.
4. Work with REFORM staff to understand our state-by-state legislative strategies.
5. Advise REFORM senior staff and principals on their social media presence.
6. Be an educator and work across teams to make REFORM a digital-first organization.
7. Stay up-to-date on the latest industry trends and best practices.

Other duties as assigned (10%)

MINIMUM REQUIREMENTS

1. At least 2 years of in-house experience managing social and digital channels.
2. Experience managing social and digital for a media, news, or mission-driven organization.
3. Direct experience working with social and digital platforms (e.g., Meta, TikTok, X, etc.).

PREFERRED QUALIFICATIONS

1. At least 5 years of experience managing social and digital channels.
2. Excellent editorial skills with the ability to identify a good story.
3. Exceptional understanding of best practices and emerging trends within the current social media landscape.
4. Eager and able to execute hands-on tasks.
5. Highly organized with the ability to multi-task and meet competing deadlines.
6. Comfortable with ambiguity and able to deliver outstanding work under pressure.
7. Curious and ambitious brand thinker and storyteller.
8. Proactive, self-motivated, and detail-obsessed.
9. Deep enthusiasm for learning and finding better ways to do things.
10. Highly proficient with Google Suite, Mac OS, Slack, and social media platforms.
11. A passion for and commitment to REFORM’s mission.

WORK DEMANDS

1. Occasional travel to conferences or events, roughly 5% of the time.
2. Ability to post on social media or respond to messages outside of usual business hours, roughly 20% of the time.
3. Support carrying tripods or other equipment when filming, roughly 5% of the time.

ADDITIONAL REQUIREMENTS

1. Authorized to work in the U.S.
2. Live within commuting distance of New York City (midtown).
3. Must be able to work in-person, at the office, 5 days a week.

APPLICATION & INTERVIEW PROCESS

The interview process will be:

1. Phone Screen with Talent Acquisition Team Member.
2. Virtual Interview with Hiring Manager.
3. Performance Task.
4. Virtual Interview with Panel.
5. Finalist Interview with CEO.

COMPENSATION & BENEFITS

The salary for this position will likely be ~$104,000-$130,000. REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size.

Our current benefits include:

1. Competitive salaries in the market of similar non-profit organizations.
2. Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.
3. 20 days of Paid Time Off (PTO) during the first year of employment.
4. 4% 401(k) match after 30 days of employment.
5. Coverage of 100% of health insurance premiums for employees.
6. $75.00 monthly cell phone reimbursement.

*Please note that the organization reserves the right to change benefits at any time.

At REFORM Alliance, we strive to create a more humane criminal justice system. We are committed to fostering an inclusive and empowering environment.