Senior Manager, Consumer Insights & Strategy

Kraft Heinz Company; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Job summary

Kraft Heinz Company seeks a Senior Manager, Consumer Insights for North America. Lead strategic insights across the North American brand portfolio, shaping targetings, positioning, and near-term innovation.

Build standards for evaluating portfolio performance and steer research Best Practices in collaboration with Marketing, R&D, Sales, and Finance. You will navigate ambiguity, influence senior leaders, and translate data into actionable brand recommendations.

Qualifications

• Strong experience in strategic insights/consumer analytics roles.
• Proficient in market research techniques, quantitative methods.
• Storytelling with data and cross-functional influence.

Responsibilities

• Be the Strategic Insight lead across the North American portfolio of brands.
• Develop and document research best practices for existing and new products.
• Lead yearly strategic grounding analyses for brand planning cycles.
• Influence cross-functional partners and translate insights into actions.

Skills

Strategic insights

Consumer analytics

Cross-functional collaboration

Storytelling & communication

Ambiguity tolerance

Leadership & coaching

Job description

Kraft Heinz Company seeks a Senior Manager, Consumer Insights for North America. Lead strategic insights across the North American brand portfolio, shaping targetings, positioning, and near-term innovation.

Build standards for evaluating portfolio performance and steer research Best Practices in collaboration with Marketing, R&D, Sales, and Finance. You will navigate ambiguity, influence senior leaders, and translate data into actionable brand recommendations.