Senior Brand Manager, Innovation & Growth Strategy

Kraft Heinz; Chicago (IL); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Healthcare benefits

Flexible work arrangements

Wellbeing programs

Job summary

Kraft Heinz in Chicago seeks a Senior Brand Manager, Innovation, to set innovation-led brand strategy and translate it into scalable growth. You will own short‑ and long‑term planning and lead renovation agendas to drive impact.

The role partners with Insights, Finance, Sales, and other teams to identify opportunities, simplifying complexity, and driving results in a matrixed organization.

Qualifications

• 8+ years of brand management or marketing experience, preferably in FMCG.
• Strong strategic thinker; translates insights into clear direction.
• Proven experience leading innovation and renovation end‑to‑end.
• Demonstrated leadership across matrixed organizations.
• Strong analytical and financial acumen, including experience with P&L.
• Comfort navigating ambiguity while driving structure, alignment, and results.
• Collaborative, curious, self‑starter with storytelling and communication skills.

Responsibilities

• Lead development of brand ambition and short and long‑term growth strategies.
• Define strategic frameworks for where‑to‑play, brand priorities, and expansion opportunities.
• Shape innovation and renovation agendas to deliver scalable growth.
• Leverage consumer, category, and business data to understand drivers and inform decisions.
• Share best practices and tools to build capability and alignment across marketing teams.

Skills

Brand management

Strategic thinking

Leadership

Analytical and financial acumen

Storytelling & communication

Insight translation

Job description

Kraft Heinz in Chicago seeks a Senior Brand Manager, Innovation, to set innovation-led brand strategy and translate it into scalable growth. You will own short‑ and long‑term planning and lead renovation agendas to drive impact.

The role partners with Insights, Finance, Sales, and other teams to identify opportunities, simplifying complexity, and driving results in a matrixed organization.