Senior Manager, Consumer Insights & Brand Strategy

Coca-cola Company; Chicago (IL); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Paid Time Off

Paid parental leave

401(k) with employer match

Tuition reimbursement

Employee Assistance Program

Life insurance

Job summary

fairlife, LLC, a Chicago-based nutrition company, seeks a Consumer Insights Senior Manager to represent the voice of the consumer for the enterprise. The role partners with brand and commercial teams to translate data into insights that shape brand and go-to-market strategy.

The ideal candidate is analytically savvy, a strong presenter, and thrives in a fast-paced, entrepreneurial environment. This position offers exposure to a variety of business needs and functions and reports to the VP of

Qualifications

• Bachelor’s degree in Marketing, Market Research, or related field.
• 5–10 years experience in food and beverage industry.
• Extensive experience leading custom qualitative and quantitative research.
• Excellent analytical skills with POS and consumer panel data.
• Strong familiarity with Excel, PowerPoint, and Power BI.
• Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business including senior leadership.

Responsibilities

• Manage end-to-end custom research projects from briefing to recommendations.
• Co-create learning agenda with brand team aligned to strategy.
• Be SME on data analytics for POS and Panel data; monitor Brand Health Tracker results.
• Deliver insights to support marketing and product plans.
• Provide category insights for customer sell-in content.

Skills

Quantitative research

Qualitative research

Data analytics

Presentation skills

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing or related field

Tools

Excel

Power BI

PowerPoint

Nielsen/Circana

Numerator

Job description

fairlife, LLC, a Chicago-based nutrition company, seeks a Consumer Insights Senior Manager to represent the voice of the consumer for the enterprise. The role partners with brand and commercial teams to translate data into insights that shape brand and go-to-market strategy.

The ideal candidate is analytically savvy, a strong presenter, and thrives in a fast-paced, entrepreneurial environment. This position offers exposure to a variety of business needs and functions and reports to the VP of