Senior Manager, Consumer Insights

fairlife, LLC; Chicago (IL); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401(k) match

Tuition reimbursement

Job summary

fairlife, LLC in Chicago seeks a Consumer Insights Senior Manager to translate consumer data into actionable insights shaping brand and GTM strategy. You will spearhead research design, analyze POS and panel data, and present findings to senior leadership in a fast-paced environment.

The role partners with brand marketing and category commercial teams to drive business initiatives and support product development with robust consumer insights.

Qualifications

• Extensive experience leading custom qualitative and quantitative research.
• Excellent analytical skills with POS and consumer panel data.
• Strong storytelling to influence senior leadership.

Responsibilities

• Lead custom research projects from brief to recommendations.
• Co-create learning agenda aligned with brand objectives.
• Design multi-method research (qual + quant).
• Pilot emerging capabilities including AI-enabled methods.
• Support performance monitoring with data analytics SME.
• Deliver Brand Health Tracker insights with vendors.
• Analyze marketplace trends for marketing and product strategy.
• Influence cross-functional teams with end-to-end insights.
• Provide category insights for customer sell-in content.

Education

Bachelor's in Marketing

Market Research

Tools

Excel

Power BI

PowerPoint

Circana

Job description

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose

The Consumer Insights Senior Manager plays a critical role representing the voice of the consumer for the enterprise. As the key contact for the brand and commercial teams, this role is responsible for translating data into insights that ultimately shapes brand and go-to-market strategy. The ideal candidate is an analytically savvy and skilled presenter who is proactive and thrives in fast-paced, entrepreneurial environments. This position is a great opportunity to join a fast-growing brand and those seeking exposure to a variety of business needs and functions.

responsibilities

• Proven project management skills to execute custom research projects, owning every step of the process from internal briefing to external vendor partnership to recommendation framing
• Own the co-creation of a comprehensive learning agenda with brand team to ensure research investment aligns with strategic objectives
• Advanced skills in multi-method research design (qual and quant)
• Comfortable piloting emerging research capabilities/methodologies (e.g., AI-enabled)
• Support day-to-day business needs for performance monitoring, including:
• Become the SME on data analytics for both POS and Panel data
• Partner closely w/ vendor to deliver effective Brand Health Tracker results
• Gather, analyze, and interpret marketplace trends and customer data for marketing and product development strategies/plans
• Partner and influence cross-functional teams, including brand marketing and category commercial, by providing end-to-end insights that support key business initiatives
• Provide category insights that supports fact-based content for customer sell-in's

skills/qualifications required

• Bachelor's Degree in Marketing, Market Research, or related field
• 5-10 years experience, preferably in food and beverage industry
• Extensive experience leading custom qualitative and quantitative research
• Excellent analytical skills and experience with POS and consumer panel data strongly preferred (e.g., Nielsen/Circana, Numerator)
• Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)
• Ability to leverage multiple resources (primary and secondary) to craft actionable storytelling
• Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business including senior leadership

how fairlife nourishes you

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up to $10,000)
• Parental support & family care benefits, including childcare resources and lactation support
• 401(k) to support retirement planning with up to 9% in employer match
• Wellness reimbursement (up to $500 for qualified wellbeing expenses)
• Employee Assistance Program (EAP) for emotional wellbeing and work-life support
• Company-paid life insurance and short-term disability
• Employer HSA funding (for HDHP participants)
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
• Learning & development programs to unlock your full potential
• Rewards & recognition, matching gifts, free product, and Business Resource Groups

fairlife's nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.

position location: Chicago, IL

reports to: VP, Portfolio Strategy & Insights

travel requirements: 10-15%

exempt/nonexempt: Exempt

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Base pay range: $125,000—$140,000 USD

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [e-mail].