Senior Consumer Insights Leader: Strategy & Growth

fairlife, LLC; Chicago (IL); On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401(k) match

Tuition reimbursement

Job summary

fairlife, LLC in Chicago seeks a Consumer Insights Senior Manager to translate consumer data into actionable insights shaping brand and GTM strategy. You will spearhead research design, analyze POS and panel data, and present findings to senior leadership in a fast-paced environment.

The role partners with brand marketing and category commercial teams to drive business initiatives and support product development with robust consumer insights.

Qualifications

• Extensive experience leading custom qualitative and quantitative research.
• Excellent analytical skills with POS and consumer panel data.
• Strong storytelling to influence senior leadership.

Responsibilities

• Lead custom research projects from brief to recommendations.
• Co-create learning agenda aligned with brand objectives.
• Design multi-method research (qual + quant).
• Pilot emerging capabilities including AI-enabled methods.
• Support performance monitoring with data analytics SME.
• Deliver Brand Health Tracker insights with vendors.
• Analyze marketplace trends for marketing and product strategy.
• Influence cross-functional teams with end-to-end insights.
• Provide category insights for customer sell-in content.

Education

Bachelor's in Marketing

Market Research

Tools

Excel

Power BI

PowerPoint

Circana

Job description

fairlife, LLC in Chicago seeks a Consumer Insights Senior Manager to translate consumer data into actionable insights shaping brand and GTM strategy. You will spearhead research design, analyze POS and panel data, and present findings to senior leadership in a fast-paced environment.

The role partners with brand marketing and category commercial teams to drive business initiatives and support product development with robust consumer insights.