Sr. Commercialization Manager

Keurig Dr Pepper Inc.; Burlington (MA); On-site; USD 140,000 - 165,000; Full time

Job summary

Keurig Dr Pepper is seeking a Sr. Commercialization Manager (Walmart/Target) to drive cohesive go-to-market for our coffee brands.

You will lead channel strategies for Walmart and Target and partner with sales, brand marketing, RGM, and supply chain to optimize launches and activations. You will report to the Director of Coffee Commercialization and ensure the retailer voice shapes HQ strategy, manage annual coffee innovations, and guide end-to-end commercialization from planning through

Qualifications

• Bachelor’s degree + 10 years of experience or MBA + 7 years in sales, sales strategy, brand marketing or related field.
• Ability to drive buy-in across multiple levels and functions.
• Strong analytical skills and ability to translate data into clear, compelling PowerPoint storytelling for senior stakeholders.
• Experience on a Fortune 500 customer team or in CPG/beverage industries preferred.
• Self-motivated and detail oriented in a fast-paced environment.

Responsibilities

• Drive a coherent, channel-spanning hot beverage strategy to deliver supply chain efficiencies.
• Define and implement processes for go-to-market across Keurig coffee brands.
• Lead Walmart and Target channels and oversee Department/Specialty and Discount via direct report.
• Lead Go-To-Market strategy and readiness for annual coffee innovation launches.
• Ensure retailer voice informs HQ coffee system strategy.
• Lead stage gate and end-of-life processes for channels and new products.
• Support design of the hot beverage channel strategy within annual planning.
• Collaborate with shopper insights, category management, RGM, brand marketing and sales.
• Support weekly system communications to the sales teams about activations and plan.

Skills

Analytical skills

Advanced Excel

PowerPoint storytelling

Interpersonal skills

Collaboration

Buy-in across levels

Education

Bachelor’s degree

MBA

Tools

PowerPoint

Excel

Job description

Sr. Commercialization Manager (Walmart/Target)

As the Sr. Commercialization Manager (Customer Marketing), you will play a key role in the team responsible for the commercialization of our portfolio of hot beverage brands. You will support the definition and implementation of multiple processes and practices that allow for the entire portfolio of Keurig coffee brands (Green Mountain Coffee Roasters, Peet’s, McCafé, The Original Donut Shop Coffee, and many others) to go to market in an efficient, timely and coherent manner. You will be the commercial lead for two critical channels, Walmart and Target, as well as lead go to market strategy for coffee innovation.

Your goal is to drive success with our shoppers, customers and partners by helping to drive a commercial hot beverage strategy that is coherent across channels and optimized to deliver supply chain efficiencies. Your work will have a wide span of influence and require flexibility in style and approach. There will be collaboration and strategic thinking to execute on commercial priorities and channel strategy. You will also need a strong process orientation to ensure that your detailed plan is fully communicated and flawlessly executed.

You will report to the Director of Coffee Commercialization and will frequently collaborate with multiple partner functions including sales, brand marketing, revenue growth management (RGM), supply chain and partner teams.

This role is aligned to the Coffee Operating Unit.

Job Description

• Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial hot beverage strategy that is coherent across channels and optimized to deliver supply chain efficiencies
• You will support the definition and implementation of multiple processes and practices that allow for our portfolio of coffee brands to go to market in an efficient, timely and coherent manner
• You will be the commercial lead for two critical channels, Walmart and Target, and have ownership over the Department/Specialty and Discount channels via one direct report
• You will lead Go-To-Market strategy and commercial readiness for annual coffee innovation launches
• Ensure the voice of the retailer is heard and incorporated into HQ coffee system strategy
• You will lead the stage gate and coffee end of life process for the channel solutions and new products you create
• Support the design of our hot beverage channel strategy and embed it into the annual planning process
• Collaborate with shopper insights, category management, RGM, brand marketing and the sales teams to identify and prioritize the relevant activities, insights and tactics required to succeed in your assigned channels
• Support the weekly coffee system communication process to the sales teams in your assigned channels around upcoming activations and developments to the annual plan

Total Rewards

• Salary Range: $ 140,000 - 165,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements

• Bachelor’s degree and minimum 10 years of experience or MBA and minimum 7 years of experience, in sales, sales strategy, brand marketing or other related field
• Ability to drive buy-in across multiple levels and functions of an organization to drive improvement in business performance
• Ability to identify the critical areas in a complex issue and prioritize their resolution
• Strong analytical skills, including advanced Excel capabilities and the ability to translate data into clear, compelling PowerPoint storytelling for senior stakeholders
• Strong interpersonal and collaborative skills to build stakeholder trust in your approach
• Prefer experience on a customer team for a “Fortune 500” company, or in the Consumer Packaged Goods, Beverage or related industries
• Self-motivated and detail oriented with the ability to lead thinking in a fast-paced and changing environment

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions.

Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®.

Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders.

Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.