Senior Manager, Category Insights & Strategy

Swire Coca-Cola, USA; Draper (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health coverage

Retirement plan with company match

Tuition reimbursement

Job summary

Swire Coca-Cola in Utah seeks a dynamic Senior Manager, Category Insights to lead the Category Market Insights team and elevate the impact of insights across the business. You will guide portfolio, channel, and commercial strategies through rigorous analysis and executive storytelling.

You will develop knowledge from Nielsen, Numerator, and customer data, translate questions into research plans, and build dashboards for broad access.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field.
• 6+ years in BI, reporting, sales analysis, strategy development, and PM.
• 4+ years in data visualization (Power BI, Tableau).
• 4+ years SQL/Python for large data sets.
• 4+ years creating compelling storylines from disparate data for leadership.
• 4+ years using syndicated CPG data (Nielsen/IRI/Numerator) or loyalty data for strategy.
• 2+ years designing and executing primary research (qual/quant).
• 2+ years leading a high performing team.
• 1+ years analyzing social media data into actionable insights.
• 1+ years developing advanced analytic models (ML/AI).

Responsibilities

• Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadership
• Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysis
• Develop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brands
• Design, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)
• Translate business questions into best-in-class research plans
• Effectively democratize data and insights by creating a rich repository of research, white papers, portfolio of effective dashboard reporting
• Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders

Skills

Business Intelligence

Reporting

Sales analytics

Strategy development

Project management

Team leadership

Social media analytics

ML/AI modeling

Education

Bachelor's degree in Business/Marketing/Economics/Statistics

Tools

Power BI

Tableau

SQL

Python

Nielsen/IRI/Numerator data

Job description

Swire Coca-Cola in Utah seeks a dynamic Senior Manager, Category Insights to lead the Category Market Insights team and elevate the impact of insights across the business. You will guide portfolio, channel, and commercial strategies through rigorous analysis and executive storytelling.

You will develop knowledge from Nielsen, Numerator, and customer data, translate questions into research plans, and build dashboards for broad access.