Senior Manager, Category Insights

Swire Coca-Cola; Draper (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Swire Coca-Cola is seeking a Senior Manager, Category Insights to lead the Category Market Insights team and elevate the impact of insights across the business. You will guide portfolio, channel, and commercial strategies through rigorous analysis and executive storytelling.

The role requires building a high-performing team, collaborating cross-functionally, and leveraging syndicated data and primary research to shape decisions and drive growth in the US market.

Qualifications

• Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field.
• 6+ years in BI, reporting, sales analysis, strategy, and PM.
• 4+ years creating data visualizations with Power BI or Tableau.
• 4+ years using SQL or Python to manipulate large data sets.
• 4+ years crafting compelling data storytelling for leadership.
• 4+ years using syndicated CPG data (Nielsen/IRI/Numerator) or customer data.
• 2+ years designing and executing primary research.
• 2+ years leading a high-performing team.
• 1+ years analyzing social media data for insights.
• 1+ years developing advanced analytic models (ML/AI).

Responsibilities

• Synthesize data into compelling storylines for portfolio and channel strategy for executive leadership.
• Lead team development to identify actionable insights via market and consumer analysis.
• Develop category knowledge via Nielsen, Numerator, and customer data for competitive advantage.
• Design, execute, and analyze insights through qualitative or quantitative research.
• Translate business questions into robust research plans.
• Create dashboards and a repository of research and insights for broad access.
• Lead competitive product monitoring and provide updates to stakeholders.

Skills

Leadership

Storytelling

Data visualization

SQL

Python

Syndicated data

Research design

ML basics

Education

Bachelor's degree

Tools

Power BI

Tableau

SQL

Python

Job description

What does a Senior Manager, Category Insights do at Swire Coca-Cola?
Swire Coca-Cola is seeking a dynamic people leader to head our Category Market Insights team and elevate the impact of insights across the business. This role will lead the development of category, consumer, and competitive intelligence that guides portfolio, channel, and commercial strategies. Through a combination of analytical rigor, strategic thinking, and executive storytelling, this leader will help transform data into clear business actions while developing a high-performing team and fostering strong cross-functional partnerships.

Responsibilities:

• Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadership
• Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysis
• Develop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brands
• Design, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)
• Translate business questions into best-in-class research plans
• Effectively democratize data and insights by creating a rich repository of research, white papers, portfolio of effective dashboard reporting
• Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders

Requirements:

• Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field required
• 6+ years Experience in producing business intelligence and reporting, sales analysis, strategy development, and project management required
• 4+ years Experience creating intuitive insights through data visualization (Microsoft Power BI, Tableau, or similar visualization toolsets) required
• 4+ years Experience using SQL, Python, or similar tools to manipulate large complex data sets to support reporting, insights, and ad-hoc analytics required
• 4+ years Experience creating compelling storylines from disparate data sources and presenting finding to leadership required
• 4+ years Experience using syndicated CPG data (Nielsen/IRI/Numerator) or customer scan/loyalty for strategy development required
• 2+ years Experience designing and executing primary research (both qualitative and quantitative) to understand consumer behavior required
• 2+ years Experience leading a high performing team and advancing team capability required
• 1+ years Experience analyzing social media data into actionable insights required
• 1+ years Experience developing advanced analytic models (ML/AI) to answer business questions required