Senior Manager, B2C Communications & Brand Strategy

Samsung Electronics America; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Samsung Electronics America is seeking a Sr. Manager of Communications to lead the NASB team in elevating the visibility of Samsung Services for consumers, advertisers and partners.

You will shape messaging, drive brand credibility, and coordinate cross-functional PR initiatives across a global portfolio. The role requires 10+ years in PR/communications, strong executive presence, and proven ability to influence leadership.

Qualifications

• 10+ years of experience in PR/communications
• Agency experience is preferred
• Proven track record in developing and executing PR strategies
• Deep knowledge of consumer, tech and business media
• Executive presence with ability to influence leadership
• Experience presenting strategy plans and recap decks
• Proficiency in deck creation and design
• Experience with risk mitigation and corporate reputation management

Responsibilities

• Direct all strategic B2C initiatives to increase brand awareness for Samsung Services
• Set annual KPIs and track progress for YoY growth
• Monitor press coverage and industry news related to Samsung Services
• Plan and lead cross-team PR strategy meetings and updates
• Draft executive notes, press announcements, blog posts and quotes
• Refresh press pitches, media lists and briefing materials
• Coordinate approvals with stakeholders and third parties
• Maintain a central database of press assets
• Oversee brand-consistent communications across social, emails, and internal channels
• Manage product sampling logistics and press activation
• Collaborate with marketing on product messaging and talking points
• Develop rich media kits with press images and videos
• Build relationships with reporters across business, consumer and tech press
• Maintain editorial calendar across teams
• Identify speaking opportunities for senior leadership
• Coach leadership on communication effectiveness
• Develop crisis communications and risk plans
• Partner with HR on internal comms strategies
• Manage multiple external PR agencies
• Lead weekly status calls and share updates
• Oversee vendor contracts with legal and operations
• Contribute to MarComm reports
• Work with analytics to craft narratives from metrics

Skills

PR strategy

Executive presence

Media relations

Writing skills

Leadership

Education

Bachelor's degree in Communications

Tools

PowerPoint

Press monitoring tools

Job description

Samsung Electronics America is seeking a Sr. Manager of Communications to lead the NASB team in elevating the visibility of Samsung Services for consumers, advertisers and partners.

You will shape messaging, drive brand credibility, and coordinate cross-functional PR initiatives across a global portfolio. The role requires 10+ years in PR/communications, strong executive presence, and proven ability to influence leadership.