Director, B2B Communications — Ads Leadership

Samsung Electronics America; New York (NY); On-site; USD 200,000 - 250,000; Full time

Job summary

Samsung Electronics America is seeking a Director of Communications for Samsung Ads, based in Los Angeles or New York City. This role leads B2B PR for Samsung's services business, shaping executive messaging and campaigns across global audiences.

The position requires 12+ years in PR/communications with ad tech expertise, strong executive presence, and the ability to influence senior leadership. You will collaborate with product marketing, creative, and analytics teams to drive visible, credible

Qualifications

• 12+ years of experience in PR/communications with a deep knowledge of ad tech.
• Residence in the tri-state area with the ability to work from the NYC office regularly.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the CTV landscape and advertising platforms.
• Superior written and verbal communication skills; executive presence with ability to influence leadership.

Responsibilities

• Develop and execute comprehensive B2B communications strategies for Samsung's services business and executive leadership.
• Direct strategic B2B initiatives to promote Samsung Ads leadership position to clients, agencies and industry members.
• Set key performance metrics on an annual basis and track progress toward growth goals.
• Monitor press coverage in the ad tech space and stay updated on industry news and innovations in CTV.
• Coordinate meetings across teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, quotes, blog posts and more.
• Refresh materials like press pitches, messaging docs, media lists, and event databases.
• Gain internal and external approvals across teams and partners.
• Maintain a database of press assets and images for easy access.
• Support marketing communications for brand consistency via social media, newsletters, and internal comms.
• Align product marketing messaging with press materials.
• Partner with creative to develop media kits (images, videos, logos).
• Build relationships with reporters across the ad tech press.
• Maintain quarterly announcement calendars for PR initiatives.
• Identify and secure speaking opportunities for leadership.
• Provide coaching to leadership on communication and presentation.

Skills

Executive presence

Strong writing

Editing skills

Influence leadership

Cross-functional collaboration

Tools

Deck creation & design

Job description

Samsung Electronics America is seeking a Director of Communications for Samsung Ads, based in Los Angeles or New York City. This role leads B2B PR for Samsung's services business, shaping executive messaging and campaigns across global audiences.

The position requires 12+ years in PR/communications with ad tech expertise, strong executive presence, and the ability to influence senior leadership. You will collaborate with product marketing, creative, and analytics teams to drive visible, credible