Senior PR Lead — Home Entertainment & Tech Media

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Samsung Electronics America is seeking a strategic, hands-on Senior Manager of Public Relations to lead earned media narratives across four product categories for the Home Entertainment business. The role partners with Product, Engineering, R&D, Sales, and marketing leaders to align communications with business goals and drive credible, data-driven storytelling.

You will own traditional media, product reviews, influencer programs, Reddit strategy, and analyst relations, shaping how the world

Qualifications

• 8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios.
• Proven track record securing coverage in top-tier technology and consumer media outlets.
• Hands-on experience running influencer programs with earned emphasis.
• Direct experience with analyst relations and briefing stakeholders.
• Fluency with Reddit and building authentic brand voice.
• Strong editorial instincts for writing and editing fast.
• Experience managing agencies and/or direct reports.

Responsibilities

• Lead communications strategy and execution across four product categories (TV, Audio, Memory, Monitors).
• Build relationships with tier-1 technology, trade, and consumer media; manage review programs end-to-end.
• Design and run scalable earned influencer programs focused on authentic advocacy.
• Develop our organic Reddit presence with authentic engagement and community insights.
• Execute a thought leadership and analyst relations program with structured briefings and inquiries.
• Manage day-to-day agency relationships and align priorities across local/global stakeholders.

Skills

PR strategy

Media relations

Influencer programs

Analyst relations

Reddit community management

Editorial / writing

Agency management

Job description

Samsung Electronics America is seeking a strategic, hands-on Senior Manager of Public Relations to lead earned media narratives across four product categories for the Home Entertainment business. The role partners with Product, Engineering, R&D, Sales, and marketing leaders to align communications with business goals and drive credible, data-driven storytelling.

You will own traditional media, product reviews, influencer programs, Reddit strategy, and analyst relations, shaping how the world