Director Corporate Communications & Strategic PR

Samsung; Plano (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Samsung Electronics America (SEA) is seeking a Director of Strategic PR to join the Corporate Communications team in Plano, TX. This role leads initiatives to strengthen Samsung's reputation with top-tier and mainstream media, and to develop breakthrough campaigns at the intersection of technology, innovation and community impact.

Reporting to the Senior Director of Strategic PR, you will oversee external C-suite communications, thought leadership, and global stakeholder engagement across

Qualifications

• Bachelor's degree required
• 15+ years of PR experience required
• Experience building and executing media relations strategy for top-tier business, mainstream, technology and new media outlets
• AI fluency is preferred

Responsibilities

• Create and execute communications strategy to enhance Samsung's corporate brand image
• Engage media with proactive storytelling and thought leadership
• Collaborate with stakeholders on executive communications across multiple business groups
• Lead and manage a team, including peers, direct reports and agency partners
• Drive data-driven KPI reporting and measurement for C-suite audiences
• Support external executive communications, including media interviews and speaking opportunities

Skills

Media relations

Strategic thinking

Storytelling

Leadership

AI fluency

Education

Bachelor's degree in related field

Tools

Media analytics

Job description

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

SEA is seeking a Director of Strategic PR to join our Corporate Communications team in Plano, TX. This role offers a unique opportunity to help drive Samsung's corporate brand communications strategies and shape public narratives at the intersection of technology, innovation and community impact. The ideal candidate will be a strategic communicator with strong media savvy, sound instinct for connecting dots to uncover stories that resonate with external audiences, and have experience navigating matrixed organizations to develop breakthrough communications campaigns that generate positive, high-profile media coverage for the brand. Proven ability to identify, develop and drive competitive thought leadership narratives is required.

Reporting to the Senior Director of Strategic PR, this role will lead initiatives that strengthen Samsung's reputation among key top tier and mainstream media, new media and other strategic outlets. This role requires the ability to engage with global stakeholders and leaders across multiple business groups on PR initiatives. This position will also include media relations responsibilities with critical top tier mainstream media.

• Create and execute communications strategy that enhances the corporate brand image
• Engage media with proactive storytelling
• Collaborate with stakeholders across the business on executive communications and thought leadership
• Experience leveraging Paid, Earned and Owned strategies in a Comms environment, with proven success in framing impactful communications campaigns that support varying organizational needs and reach target audiences
• Drive a regular cadence of thought leadership for Samsung Electronics America, and maintain steady editorial calendar
• Support external C-s executive communications, inclusive of media interviews, speaking opportunities, & owned content
• Craft sound end-to-end strategic approach and timelines based on a deep understanding of media relations and competitive landscapes.
• Deep expertise in the art of media relations, with the ability to engage and maintain relationships with top-tier media contacts
• Assume the role of "brand storyteller" - strong narrative writing skills a must
• Experience with measurement data analysis & KPI reporting to C-s audience
• Solid written and verbal communication skills, organization and presentation skills; analytical and problem-solving abilities;
• Collaborative nature and desire to engage thoughtfully with a world-class PR organization across teams, regions, and globally
• Of two minds: Strategic thinker who understands the business & communications challenges and can develop smart, data-driven strategies
• Creative thinker to bring fresh perspective and develop ideas that challenge status quo

Skills and Qualifications

Required Qualifications

• Bachelor's degree in related field
• 15+ years of PR experience
• Experience in building and executing media relations strategy that reaches Top Tier business and mainstream, & technology media plus New Media like Substack and "news-fluencers"
• AI-fluency
• Experience with influencing at all levels of the organization and extreme flexibility to be proactive & solutions-oriented in a fast-paced, ever-changing environment; comfort and experience with being a leader on a team comprised of peers, direct reports & agency partners
• Thinks and speaks in numbers when it comes to articulating success and lessons learned

Preferred Qualifications

• Corporate Communications experience preferred; Supporting B2B and B2C technology companies a plus
• MBA or graduate degree a plus
• Experience in house and agency preferred

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Life @ Samsung

https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung

https://www.samsung.com/us/careers/benefits/

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purc