Senior Manager- BCG Vantage, Marketing, Sales & Pricing (MSP)
Boston Consulting Group (BCG)
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Job summary
Boston Consulting Group (BCG) seeks a Senior Manager–BCG Vantage to lead the MSP Topic Activation path in BCG's marketing practice. You will drive ABM, field marketing, and demand-gen initiatives for enterprise tech and SaaS clients, collaborating with global topic leads to shape go-to-market offers.
You will engage with senior marketing, sales, and GTM stakeholders, lead IP development, and mentor teams while navigating a fast-paced, ambiguous environment.
Qualifications
- 5+ years in B2B marketing or GTM roles; consulting experience preferred.
- Deep expertise in ABM and Field Marketing for enterprise accounts.
- Experience building field marketing programs driving pipeline.
- Strong demand generation across events, webinars, digital channels, and lifecycle marketing.
- Fluent English with excellent interpersonal and communication skills.
Responsibilities
- Lead B2B marketing problem solving for tech and SaaS clients.
- Translate insights into target account strategy and ABM plans.
- Develop and commercialize knowledge assets and playbooks.
- Coach and mentor junior team members to achieve goals.
- Collaborate with global teams and senior stakeholders to drive impact.
Skills
Education
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Job description
Locations: Denver | Chicago
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
As a Senior Manager – BCG Vantage on our Topic Activation path within BCG's Marketing, Sales & Pricing (MSP) Practice Area, you will deliver against the client and commercial priorities for the Sector/Topic business. You will work with a team of Sector/Topic experts to support case work, content development and business build initiatives. You will drive the IP/content agenda, with support from the team, and lead execution of Tier One and IP projects. You will be responsible for team’s performance across all KPIs (case billability, quality, content creation, etc.).
Additionally, as a Senior Manager – BCG Vantage, you will engage with case teams & clients based on your individual expertise and demonstrate differentiated impact and value-add to BCG clients and case teams.
This role will be a part of the Marketing & Customer Growth Topic, leading our B2B Marketing holistic offer build, bringing your deep hands‑on experience & expertise in B2B Technology/SaaS Marketing, Account-Based Marketing (ABM) and Field Marketing to shape our go‑to‑market offer.
- Leading B2B marketing problem solving for technology and SaaS clients across Field Marketing, Account-Based Marketing, enterprise demand generation and pipeline acceleration
- Translating market, customer and account insights into target account strategy, segmentation, ABM and Lead Gen/Demand plays, campaign calendars, field/event motions, executive engagement programs and account-specific content strategies
- Leading development and commercialization of knowledge assets, including marketing maturity diagnostics, field marketing operating models, account planning templates, marketing-sales alignment playbooks, campaign measurement frameworks and pipeline dashboard
- Advising senior marketing, sales and GTM stakeholders with expert presence and credibility, including CMOs, CROs, VP Field Marketing, VP Demand Generation, ABM leaders and Revenue Operations leaders
- A dedicated and focused innovator, skilled at building offers and influencing internal and external stakeholders across all levels of seniority, demonstrating expert presence and credibility
- Leading projects effectively from start to finish, mobilizing team to deliver on business priorities and commercial impact
- Acting as a highly effective coach and mentor, guiding team members to achieve goals efficiently and effectively
- Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast‑paced setting
- 5+ years consulting experience in relevant B2B marketing & GTM topics required; candidates with consulting experience preferred
- In lieu of consulting experience, 7-10+ years minimum industry experience required in core B2B marketing roles (Account-Based Marketing (ABM), Lead Gen/Demand Gen, MartTech, Strategy & Operations functions), with preferred experience in Big Tech and/or enterprise SaaS companies
- Deep expertise in Account-Based Marketing and/or Field Marketing for enterprise accounts, strategic accounts, named accounts, priority verticals and/or regional GTM campaigns
- Experience building field marketing programs that drive sourced/influenced pipeline, accelerate opportunities, deepen account engagement and support expansion in strategic accounts
- Strong demand generation and integrated campaign experience across events, webinars, executive programs, digital channels, paid media, content syndication, and lifecycle marketing
- Strong understanding of B2B SaaS / technology buying journeys, sales cycles, partner ecosystems and marketing-sales handoffs
- Deep hands‑on knowledge of common B2B marketing platforms such as Salesforce, Marketo/ Eloqua/ HubSpot/ Pardot, 6sense/ Demandbase / Terminus, LinkedIn Campaign Manager, Google Analytics/Adobe Analytics and Tableau/Power BI; (not all tools are mandatory)
- Deep hands‑on experience across AI suites (ChatGPT, Claude, n8n, e.g.), and skilled at developing skills and end‑to‑end workflows
- AI tool proficiency: Daily professional use of generative AI tools (e.g., ChatGPT, Claude, Copilot) to accelerate content creation, research, or data analysis
- AI product delivery: Demonstrated track record of launching AI-powered features, tools, or products from concept to implementation
- Prompt engineering: Advanced skill in prompt engineering, prompt chaining, and optimizing AI outputs for accuracy and context
- Bachelor's Degree required (advanced degree preferred)
- Fluency in English; Outstanding interpersonal and communication skills to interact with and manage internal and external stakeholder while working in a global collaborative team environment
As a Senior Manager – BCG Vantage on our Topic Activation path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.
At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development.
For this role, you will generally be expected to work from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and in line with local policies and practices.
We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.
BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting‑edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.
With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.
Integrates into client‑facing teams to deliver direct client impact through expertise, know‑how, and proprietary tools and assets
Combines deep domain insights with our know‑how and proprietary assets to address targeted challenges directly with clients and project teams; co‑creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients
Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro‑economic, commodities and trade data
In the US, we have a compensation transparency approach.
Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.
The base salary range for this role begins at $152,300.00 in our lowest cost US region and goes up to $156,700.00 in our highest cost US region. Your recruiting contact can share more about the specific salary range for your preferred location during the hiring process.
This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high‑end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.
In addition to your base salary, your total compensation will include a bonus of up to 25% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
- Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
- Paid sick time on an as needed basis
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.
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