Senior Manager, Ancillary Products & Programs

HMSA; Honolulu (HI); On-site; USD 110,000 - 140,000; Full time

Job summary

HMSA in Hawaii is seeking a seasoned professional to lead Ancillary Product Strategy & Portfolio Management, owning the strategy, roadmap, and assigned benefits. You will drive prioritization, lifecycle decisions, and collaborate across Marketing, Sales, Operations, IT, Legal, Compliance, and AMS to ensure accurate configurations and successful launches.

The role involves developing data driven business cases, vendor management, program design, performance monitoring, and cross‑functional

Responsibilities

• Define and execute the ancillary portfolio strategy and roadmap, while owning assigned products and benefits.
• Make prioritization and lifecycle decisions (launch, refresh, bundle, rationalize, sunset) and execute approved changes.
• Identify, design, and implement opportunities to expand or optimize offerings and integrate ancillary bundles with major medical.
• Develop and present data driven business cases; translate approved strategy into actionable workplans.
• Serve as subject matter expert and day to day decision maker for assigned ancillary products.
• Lead and execute development, maintenance, and implementation of new products, benefit enhancements, and refreshes.
• Coordinate day work with Marketing, Sales, Operations, IT, Legal, Compliance, and AMS to ensure accurate configurations, and launches.
• Draft, review, and approve product documentation (GTB, EOC, certificates, marketing and internal materials).
• Evaluate and respond to custom or ad hoc ancillary requests, providing timely, practical recommendations.
• Directly manage ancillary related programs from design through implementation and optimization.
• Translate strategy into program scope, milestones, success metrics, risks, and mitigation plans, and track progress day to day.
• Monitor participation, outcomes, experience, financial impact, and vendor performance; adjust programs as needed.
• Scale, integrate, enhance, or sunset programs based on results and strategic fit.
• Manage day to day vendor relationships alongside strategic oversight, including issue resolution, performance guarantees, and enhancements.
• Collaborate with vendors on benefit design, reporting, operational fixes, and innovation.
• Ensure vendor deliverables align with product design, compliance requirements, and customer experience expectations.
• Actively monitor and manage portfolio performance across membership, revenue, cost trends, utilization, outcomes, and customer impact.
• Partner with Actuarial, Finance, and Underwriting on pricing and sustainability, and execute approved pricing or benefit changes.
• Identify performance issues and lead corrective actions (benefit design changes, vendor adjustments, program redesign).
• Serve as a hands on consultative resource for Sales and Account Management on ancillary strategy, benefit design, and bundling.
• Participate in client meetings, renewals, finalist presentations, and benefit strategy discussions.
• Translate complex product and program details into clear, actionable messaging for internal and external stakeholders.
• Lead, coach, and develop product/program staff while remaining directly involved in execution.
• Assign work, set priorities, review deliverables, and remove obstacles.
• Serve as escalation point for complex products, programs, or vendor issues.
• Ensure compliance with regulatory, contractual, and policy requirements across all ancillary offerings.
• Lead or work with other departments on miscellaneous projects related to products, benefits, and programs.
• Performs all other miscellaneous responsibilities and duties as assigned or directed.

Job description

HMSA in Hawaii is seeking a seasoned professional to lead Ancillary Product Strategy & Portfolio Management, owning the strategy, roadmap, and assigned benefits. You will drive prioritization, lifecycle decisions, and collaborate across Marketing, Sales, Operations, IT, Legal, Compliance, and AMS to ensure accurate configurations and successful launches.

The role involves developing data driven business cases, vendor management, program design, performance monitoring, and cross‑functional