Senior Manager, AI-Powered Consumer Data Research

The Coca-Cola Company; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Senior Manager, Technical Consumer Data Research (TCDR) to lead consumer-centric research strategies and inform Global Nutrition innovations. You will partner with R&D, Marketing, and Human Insights to translate data into actionable insights that shape beverage solutions.

You will apply advanced analytics, AI-driven tools, and sensory science to generate robust evidence, influence product and packaging decisions, and drive first-time-right initiatives

Qualifications

• Bachelor’s or Master’s degree in Food Science, Sensory Science, Behavioral Science, Engineering, Data Science, or a related field.
• 10+ years of relevant experience within the FMCG or Beverage industry, with proven expertise in sensory and consumer research applied to innovation.
• Strong analytical skills and proficiency in statistical techniques, predictive modeling, and advanced data analytics using tools such as JMP, SPSS, R, Python, SQL, and Power BI.
• Demonstrated experience applying AI and machine learning techniques (e.g., NLP, predictive modeling, image recognition, generative AI) to derive insights from structured and unstructured datasets.

Responsibilities

• Lead technical consumer data research initiatives for Global Nutrition, building robust learning plans that address key business priorities.
• Translate strategic questions into actionable sensory and consumer research programs using advanced methodologies and digital-first approaches.
• Leverage statistical modeling, AI, and machine learning techniques to synthesize structured and unstructured data into actionable insights and risk-based recommendations.
• Drive integration of consumer voice into the innovation pipeline, influencing product, packaging, and equipment development decisions to ensure consumer relevance and “first-time-right” outcomes.
• Execute advanced research designs (qualitative and quantitative) using parametric/non-parametric analytics, multivariate modeling, and predictive analytics for innovation performance forecasting.
• Serve as the functional lead for data-driven storytelling, translating complex technical findings into clear recommendations and frameworks for senior stakeholders.
• Champion adoption of emerging technologies and novel methodologies, partnering with the Global TCDR Capabilities team to scale AI-enabled tools and agile research practices.
• Design and deliver competitive benchmarking programs to uncover consumer drivers of choice, market trends, and whitespace opportunities.
• Collaborate across Marketing, R&D, and Human Insights to embed a consumer‑centric innovation mindset within project teams and operating units.
• Drive engagement in global TCDR forums, contributing to methodological advancement and capability-building initiatives across categories and regions.

Skills

Sensory research

Data analytics

AI/ML techniques

Statistical modeling

Experiment design

Stakeholder communication

Power BI

Python

R

SQL

Education

Master's degree in Food Science or related

Tools

JMP

SPSS

R

Python

SQL

Power BI

Job description

The Coca-Cola Company in Atlanta seeks a Senior Manager, Technical Consumer Data Research (TCDR) to lead consumer-centric research strategies and inform Global Nutrition innovations. You will partner with R&D, Marketing, and Human Insights to translate data into actionable insights that shape beverage solutions.

You will apply advanced analytics, AI-driven tools, and sensory science to generate robust evidence, influence product and packaging decisions, and drive first-time-right initiatives