Global Consumption & Purchase Analytics Lead (AI-Driven)

The Coca-Cola Company; Atlanta (GA); On-site; USD 140,000 - 200,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Global Consumption & Purchase Analytics Intelligence to lead analytics solutions that reveal consumer behavior and purchase patterns across global markets.

You will collaborate with marketing, Human Insights, and cross-functional teams to translate data into strategic recommendations, drive growth, and enable scalable productization of insights within the Enterprise Intelligence framework.

Qualifications

• Ability to create and deliver advanced analytics solutions.
• Translate data into actionable insights for diverse audiences.
• Proficiency in AI, automation, and advanced analytics methods.
• Experience analyzing consumer behavior, market trends and purchase patterns.
• Manage research projects, data sources, and reporting systems.

Responsibilities

• Develop analytics solutions that reveal consumer behavior and purchase trends.
• Create and maintain consumption and purchase performance reports.
• Translate data into insights to drive brand growth and engagement.
• Present analytics outcomes to stakeholders and align with business goals.
• Collaborate with Enterprise Intelligence to embed insights into brand strategy.

Skills

Analytics expertise

Data storytelling

Advanced analytics

Consumer behavior analysis

Research and data management

Cross-functional collaboration

Quantitative skills

Education

Bachelor's degree

MBA preferred

Tools

AI-enabled analytics tools

Job description

The Coca-Cola Company is seeking a Senior Manager, Global Consumption & Purchase Analytics Intelligence to lead analytics solutions that reveal consumer behavior and purchase patterns across global markets.

You will collaborate with marketing, Human Insights, and cross-functional teams to translate data into strategic recommendations, drive growth, and enable scalable productization of insights within the Enterprise Intelligence framework.