Senior Manager, Affiliate Marketing & Channel Activation

Gap Inc; San Francisco (CA); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) with company match

Employee stock purchase plan

Medical/dental/vision/life insurance

Job summary

Gap Inc. is seeking a Sr. Manager of Affiliates to lead the activation and execution of global affiliate marketing programs across two brands within a matrixed marketing team. You will manage a robust roadmap, collaborate with planning, channel activation, and media partners, and drive economies of scale across Gap Inc.'s portfolio.

The role demands strong leadership, a strategic mindset, and a track record of growing performance through data-driven optimization and industry awareness.

Qualifications

• 6-9 years in Affiliate marketing.
• Collaborative leadership and team-building experience.
• Experience planning and executing Affiliates campaigns while scaling performance-driven channels.
• Strong knowledge of Affiliate channels, technologies, best practices, and trends.
• Experience in a highly matrixed organization with cross-functional collaboration.
• Entrepreneurial spirit with ability to navigate ambiguity and drive strategic thinking.

Responsibilities

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
• Govern day-to-day team goals and prioritize initiatives to propel business.
• Measure performance against KPIs and adapt to defined metrics.
• Identify opportunities across brands and align priorities to business needs.
• Stay up-to-date on Affiliate trends and adjust strategy to stay competitive.
• Analyze data to drive actionable insights and optimize affiliate programs.

Skills

Marketing leadership

Collaborative leadership

Cross-functional collaboration

Performance-driven marketing

Strategic thinking

Effective communication

Tools

Affiliate platforms

Job description

Gap Inc. is seeking a Sr. Manager of Affiliates to lead the activation and execution of global affiliate marketing programs across two brands within a matrixed marketing team. You will manage a robust roadmap, collaborate with planning, channel activation, and media partners, and drive economies of scale across Gap Inc.'s portfolio.

The role demands strong leadership, a strategic mindset, and a track record of growing performance through data-driven optimization and industry awareness.