Gap Inc. Sr. Manager - Channel Activation (Affiliates)

Gap Inc; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount: 50%

Flexible PTO

Volunteer hours (on the clock)

401(k) plan with company matching

Employee stock purchase plan

Medical, dental, vision and life_ins

See more benefits

Job summary

Gap Inc. is seeking a Sr. Manager of Affiliates to activate and execute global affiliate programs across two brands.

You will lead a comprehensive plan, govern daily team goals, and drive performance using KPI-driven insights within a cross-functional, matrixed environment. Collaborating with Channel Activation, Planning, Brand teams and agencies, you will identify opportunities for scale and synergies across Gap Inc.'s brands, while keeping up with industry trends and delivering measurable

Qualifications

• 6-9 years of experience in Affiliate marketing.
• Proven leadership experience and ability to guide a team.
• Experience planning and executing Affiliate campaigns in a complex org.

Responsibilities

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
• Govern day-to-day team goals and prioritization to propel business initiatives.
• Regularly evaluate performance against KPIs and communicate insights to stakeholders.
• Collaborate with Channel Planners and Brand teams to align media strategy and outcomes.
• Maintain strong relationships with affiliate media agency partners to ensure top performance.

Skills

Affiliate marketing

Leadership

Cross-functional collaboration

Campaign planning

Data-driven decision making

Job description

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world.

We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.

About the role

The Sr. Manager of Affiliates is responsible for supporting in the activation and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role will provide a strong understanding of affiliate marketing strategies and best practices. This role will work closely with Channel Activation, Channel Planning, and Brand Marketing teams, and Gap Inc.'s Media Agency partners to manage Affiliates programs and drive valuable change across the brands. They will be a key player in the effort to identify opportunities for greater economies of scale and synergies across Gap Inc.'s portfolio of brands.

What you'll do

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands that support brand and revenue goals.
• Govern the day-to-day management of team goals and provide guidance on appropriate prioritization and escalation of items to propel business initiatives
• Consistently evaluate performance by measuring against standardized set of KPIs to ensure that activity is adequately delivering across a set of defined metrics
• Regularly identify and communicate to stakeholders' opportunity areas in Affiliates program activity by taking a holistic view of work across Gap Inc.'s brands and aligning priorities to business needs
• Remain up to date on Affiliate trends to continually recommend shifts as necessary to achieve company goals and remain competitive in the industry
• Routinely digest performance data to draw actionable insights and initiate data-driven decisions that optimize Affiliates program efforts across Gap Inc.'s brands
• Regularly collaborate with Channel Planners to consistently align overall media strategy, drive valuable outcomes and increase brand awareness
• Maintain strong relationships with affiliate Media Agency partners to ensure top performance of Affiliates ventures
• Partner with Creative and Brand teams to ensure creative is optimized for various media channels

Who you are

• Skilled marketing leadership experience, with 6-9 years in Affiliate marketing
• Strong history of collaborative leadership, team building, and managing individual contributors
• Experience supporting in the planning and executing of Affiliates campaigns while scaling performance-driven marketing channels
• Strong knowledge of Affiliates channels, technologies, best practices, and trends Experience in a highly complex, matrixed organization with proven ability of working cross-functionally to drive change
• Highly communicative and collaborative with history of driving positive outcomes across multiple teams and functions
• Entrepreneurial spirit that works through ambiguity, continuously improve ways of working, and infuse strategic thinking

Salary Range:

$149,900.00 - $194,900.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.