Senior Affiliate Channel Activation Lead

BoF Careers; San Francisco (CA); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount on brands

Generous paid time off

Volunteer hours

401(k) plan with match

Employee stock purchase plan

Medical/dental/vision/life insurance

Job summary

Gap Inc. is seeking a Sr. Manager of Affiliates in San Francisco to lead affiliate marketing programs across two brands. You will drive a comprehensive plan, manage a cross-functional team, and optimize performance using clear KPIs.

You will partner with Channel Activation, Planning, and Brand teams, while collaborating with external agency partners to maximize revenue and economies of scale across Gap Inc.'s brand portfolio.

Qualifications

• 6–9 years of marketing leadership experience in Affiliate marketing.
• Experience collaborating across channels and teams to drive revenue.
• Strong knowledge of Affiliate channels, technologies, and trends.
• Proven ability to manage multiple stakeholders in a matrixed org.

Responsibilities

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
• Govern day-to-day team goals and prioritize items to propel business initiatives.
• Evaluate performance against KPIs to ensure activity delivers results.
• Identify opportunities across brands and align priorities with business needs.
• Stay up to date on Affiliate trends and adjust strategy to stay competitive.
• Digest performance data to extract actionable insights for optimization.
• Collaborate with Channel Planners to align media strategy and outcomes.
• Maintain relationships with affiliate Media Agency partners for top performance.
• Partner with Creative and Brand teams to optimize creative across channels.

Skills

Affiliate marketing

Leadership

Cross-functional collaboration

Campaign planning

Data-driven decisions

Stakeholder management

Communication

Strategic thinking

Job description

Gap Inc. is seeking a Sr. Manager of Affiliates in San Francisco to lead affiliate marketing programs across two brands. You will drive a comprehensive plan, manage a cross-functional team, and optimize performance using clear KPIs.

You will partner with Channel Activation, Planning, and Brand teams, while collaborating with external agency partners to maximize revenue and economies of scale across Gap Inc.'s brand portfolio.