Senior Manager, Affiliate Activation & Growth

Gap Inc; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical/dental/vision/Life insurance

See more benefits

Equal opportunity employer

Job summary

Gap Inc. in New York seeks a Sr. Manager of Affiliates to activate and execute global affiliate marketing programs across its brands, driving growth and efficiency.

You will work with Channel Activation, Channel Planning, Brand Marketing, and agency partners to manage programs and unlock economies of scale. The role requires leadership of 6–9 years in affiliate marketing, cross-functional collaboration, and data-driven decision making. Competitive salary and benefits are offered, with Gap Inc.

Qualifications

• 6–9 years of affiliate marketing experience.
• Proven leadership and cross-functional collaboration.
• Experience planning and executing affiliate campaigns at scale.
• Strong knowledge of affiliate channels, technologies, and trends.
• Ability to drive change in a matrixed organization.

Responsibilities

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap.
• Govern day-to-day team goals and prioritization.
• Measure performance against KPIs across multiple brands.
• Identify opportunities and align priorities to business needs.
• Stay up to date on affiliate trends and adjust strategy.
• Digest performance data to drive data-driven decisions.
• Collaborate with Channel Planners to align media strategy.
• Maintain relationships with affiliate Media Agency partners.
• Partner with Creative and Brand teams to optimize creative for media channels.

Skills

Affiliate marketing experience

Leadership experience

Cross-functional collaboration

Data-driven decision making

Job description

Gap Inc. in New York seeks a Sr. Manager of Affiliates to activate and execute global affiliate marketing programs across its brands, driving growth and efficiency.

You will work with Channel Activation, Channel Planning, Brand Marketing, and agency partners to manage programs and unlock economies of scale. The role requires leadership of 6–9 years in affiliate marketing, cross-functional collaboration, and data-driven decision making. Competitive salary and benefits are offered, with Gap Inc.