Senior Manager: Affiliate Growth & Channel Activation

BoF Careers; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

401(k) plan

Employee stock purchase plan

Medical/dental/vision/life insurance

Job summary

Gap Inc. is seeking a Sr. Manager of Affiliates to lead global affiliate marketing initiatives across two brands. You will drive strategy, execution, and optimization with partners, brand teams, and media agencies to maximize revenue and scale efficiencies.

The role requires strong leadership, cross-functional collaboration, and deep knowledge of affiliate channels in a complex organization. Competitive benefits accompany the impactful work.

Qualifications

• 6–9 years of affiliate marketing experience.
• Strong collaborative leadership across teams.
• Experience planning and executing affiliate campaigns.
• Experience in a complex, matrixed organization.

Responsibilities

• Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
• Govern day-to-day team goals and prioritization with escalation as needed.
• Measure performance against KPIs and deliver defined metrics.
• Identify opportunities to optimize affiliates programs across brands and drive synergies.
• Stay up to date on affiliate trends and adjust strategy to stay competitive.
• Digest performance data to drive data-driven decisions for affiliates.
• Collaborate with Channel Planners to align media strategy and outcomes.
• Maintain strong relationships with affiliate media agency partners.
• Partner with Creative and Brand teams to optimize creatives for channels.

Skills

Affiliate marketing

Leadership

Cross-functional collaboration

Strategy development

Tools

Analytics platforms

Job description

Gap Inc. is seeking a Sr. Manager of Affiliates to lead global affiliate marketing initiatives across two brands. You will drive strategy, execution, and optimization with partners, brand teams, and media agencies to maximize revenue and scale efficiencies.

The role requires strong leadership, cross-functional collaboration, and deep knowledge of affiliate channels in a complex organization. Competitive benefits accompany the impactful work.