Senior Manager, Affiliate Marketing Activation

Gap Inc

San Francisco (CA)

On-site

USD 150,000 - 195,000

Full time

6 days ago

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Benefits offered by this job

Merchandise discount

Generous PTO

401(k) match

Employee stock plan

Medical/dental/vision

Job summary

Gap Inc. is seeking a Sr. Manager of Affiliates to lead and execute our Global Affiliate Marketing programs across two brands.

You will work within the Marketing Shared Services group, coordinating with Channel Activation, Channel Planning, Brand Marketing, and agency partners to drive scalable affiliate initiatives that improve efficiency and revenue. The right candidate has 6-9 years in Affiliate marketing, excels at cross-functional collaboration, and brings strategic thinking to optimize

Qualifications

6-9 years of experience in Affiliate marketing and leadership roles.
Experience planning and executing Affiliate campaigns with scalable performance.
Strong knowledge of Affiliate channels, technologies, and trends.

Responsibilities

Lead the implementation of a comprehensive affiliate marketing plan and roadmap for two Gap Inc brands.
Govern day-to-day team goals and prioritize items to propel initiatives.
Evaluate performance against KPIs and optimize activity across brands.
Identify opportunity areas in Affiliates program activity and align priorities with business needs.
Stay up-to-date on Affiliate trends and adjust strategies to stay competitive.
Digest performance data to drive data-driven decisions for Affiliate efforts across brands.
Collaborate with Channel Planners to align media strategy and outcomes.
Maintain strong relationships with affiliate Media Agency partners.
Partner with Creative and Brand teams to optimize creative for media channels.