Senior Manager, Ads Automation & Performance Marketing

Pinterest

United States

Hybrid

USD 164,000 - 337,000

Full time

7 days ago
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Job summary

Pinterest is seeking a Senior Manager, Ads Product Marketing - Ads Automation to lead a critical area of our ads delivery and automation strategy. You will shape go-to-market plans and collaborate with product, engineering, sales, and marketing to translate complex automation into clear value for advertisers.

You will build and mentor a PMM team, define success metrics, and drive adoption of automated solutions that improve advertiser performance.

Qualifications

  • Significant experience in advertising, ad tech, product marketing, measurement, or a closely related field.
  • Deep expertise in digital ads delivery and the broader automation and performance ecosystem.
  • Experience leading go-to-market strategy for complex products or solutions with multiple cross-functional stakeholders.
  • Experience using customer insight, market analysis, and performance data to shape strategy and influence product direction.
  • Strong people management experience, with a track record of coaching and developing high-performing teams.
  • Strong cross-functional leadership and stakeholder management skills, with the ability to drive alignment across Product, Sales, and other partner teams.
  • Excellent written and verbal communication skills, with the ability to simplify complex concepts for different audiences.
  • High judgment, strong prioritization skills, and comfort operating in ambiguity.
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Lead product marketing strategy and execution for a core area of Pinterest’s automation portfolio.
  • Manage and develop a team of PMMs responsible for complex, cross-functional automation and delivery initiatives.
  • Use advertiser needs, market trends, customer feedback, and competitive insights to shape recommendations and influence partner roadmaps.
  • Drive positioning, messaging, go-to-market planning, and launch execution for automation and delivery products and capabilities.
  • Partner with Product, Engineering, Sales, Marketing Science, and Business Development to align on priorities, readiness, and success metrics.
  • Help advertisers maximize performance through adoption of our suite of automated solutions.
  • Define and track success metrics for launches and ongoing adoption, using data and feedback to refine strategy over time.
  • Build the processes, forums, and cross-functional operating rhythms needed to keep high-priority initiatives moving effectively.
  • Translate complex ads delivery and optimization concepts into clear narratives for internal stakeholders, sales teams, and advertisers.

Skills

Ad tech expertise
Go-to-market leadership
Cross-functional leadership
AI tooling experience

Education

Bachelor's degree or equivalent experience

Job description

Pinterest is seeking a Senior Manager, Ads Product Marketing - Ads Automation to lead a critical area of our ads delivery and automation strategy. You will shape go-to-market plans and collaborate with product, engineering, sales, and marketing to translate complex automation into clear value for advertisers.

You will build and mentor a PMM team, define success metrics, and drive adoption of automated solutions that improve advertiser performance.

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