Senior Loyalty & Retention Growth Lead

AS Beauty Group; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

AS Beauty Group, a fast-growing cosmetic company based in New York, is seeking a Senior Manager of Retention & Loyalty Marketing. In NYC, you will own the loyalty strategy across our brand portfolio, driving retention, repeat purchases, and customer lifetime value through email, SMS, and our mobile app.

You will lead program design, rebuy/replenishment initiatives, and cross-sell efforts, translate data into action, collaborate with Merchandising and Creative, and mentor the team to stay ahead

Qualifications

• 5–7+ years in retention marketing, lifecycle marketing, or loyalty marketing.
• Experience building or scaling loyalty programs and/or rebuy/replenishment or cross-sell programs.
• Strong analytics with LTV, cohort, and segmentation data.
• Hands-on with enterprise email/SMS and loyalty platforms (Klaviyo and Rivo preferred).
• Experience with mobile app engagement tools (push/in-app messaging, AppsFlyer) a plus.
• Experience managing direct reports and/or agency partners.

Responsibilities

• Own the strategy and roadmap for the loyalty program across the brand portfolio.
• Lead rebuy and replenishment programs with automated, personalized campaigns.
• Develop cross-sell and upsell strategies based on purchase history and segmentation.
• Set the overarching retention strategy across email, SMS, mobile app, and loyalty channels.
• Own the mobile app retention strategy and integration with loyalty and journeys.
• Partner with Analytics/BI to build loyalty performance reporting for leadership.
• Lead testing across loyalty, rebuy, and cross-sell programs and codify learnings.
• Own business case and forecasting for loyalty initiatives to inform budget decisions.
• Collaborate with Merchandising, Creative, Brand Marketing, CX, and agencies.

Skills

Loyalty program design

Retention marketing

Lifecycle marketing

Data analysis

Team leadership

Executive communication

Email/SMS marketing

A/B testing

Strategic planning

Customer insights

Tools

Klaviyo

Rivo

AppsFlyer

Shopify

Amplitude

BigQuery

Job description

AS Beauty Group, a fast-growing cosmetic company based in New York, is seeking a Senior Manager of Retention & Loyalty Marketing. In NYC, you will own the loyalty strategy across our brand portfolio, driving retention, repeat purchases, and customer lifetime value through email, SMS, and our mobile app.

You will lead program design, rebuy/replenishment initiatives, and cross-sell efforts, translate data into action, collaborate with Merchandising and Creative, and mentor the team to stay ahead