Ecommerce Retention & Email Marketing Specialist

AMOREPACIFIC US, INC

New York (NY)

Hybrid

USD 60,000 - 90,000

Full time

5 days ago

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Job summary

AMOREPACIFIC US, INC in New York City is seeking a retention marketing specialist to plan and execute an omni-channel contact strategy that enhances customer loyalty and drives revenue across new product launches, site promotions, and D2C programs such as Loyalty and Subscription.

Reporting to the Luxe E-commerce Manager, you will work with CRM/Life Cycle, brand marketing, and creative teams to deliver end-to-end SMS and Email campaigns, analyze performance, and optimize segmentation for maximum

Qualifications

1–2 years of ecommerce and/or email/retention marketing experience.
Bachelor's degree in business, marketing, ecommerce, or related field.
Strong understanding of ecommerce platforms (Shopify) and CMS.
Experience using data analytics to drive insights and decisions.
Proficient with MS Office; Monday.com is a plus.

Responsibilities

Plan and execute omni-channel retention strategies across email and SMS.
Manage end-to-end broadcast and triggered emails and SMS campaigns.
Create and analyze segments to optimize targeting and engagement.
Collaborate with CRM, brand marketing, and creative teams on retention programs.
Generate reports on Email/SMS performance and loyalty metrics.
Coordinate photoshoots and asset timelines for promotions.