Senior Loyalty CRM Architect

CARNIVAL CRUISE LINES; Miami (FL); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Carnival Cruise Lines seeks a Manager, Loyalty CRM to own the CRM and data-driven member communications for the Carnival Rewards program. This role focuses on audience logic, data accuracy, and decisioning rules that govern messages and dynamic data elements across channels.

The ideal candidate brings enterprise CRM fluency, strong SQL, and experience with CRM platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign). Collaboration with .com, content, UI/UX and QA is essential.

Competenze

• 5+ years in CRM, marketing technology, lifecycle/database marketing or digital communications, with loyalty program experience strongly preferred.
• Hands-on practitioner experience in an enterprise CRM/ESP platform (Salesforce Marketing Cloud, Braze, Adobe Campaign or comparable), including journey build, data extensions and dynamic content — in-tool capability is required.
• Working SQL proficiency and comfort constructing and validating audience queries against relational data.
• Demonstrated experience partnering with .com, content management and UI/UX teams, including contributing requirements to a design system or component library.
• Strong QA discipline and evidence of owning accuracy for data-driven, personalized customer communications at scale.
• Working knowledge of email deliverability, list hygiene, responsive rendering and digital accessibility standards.
• Bachelor's degree in Marketing, Information Systems, Analytics, Communications or related field, or equivalent experience.

Mansioni

• CRM Architecture, Audience Logic & Data Accuracy: Own the design and maintenance of loyalty CRM journeys — enrollment, welcome, tier attainment, tier progress, points expiration, redemption confirmation, reactivation and program change notices — including trigger definitions, entry and exit criteria, suppression rules, frequency capping and decisioning logic.
• Own segmentation and audience build logic in partnership with Analytics, including query construction, data extension and audience table management.
• Own the accuracy of all dynamic and personalized data elements by validating message output against the loyalty platform source of truth prior to deployment and maintain the data dictionary of loyalty attributes available to CRM.
• .com, Content & Digital Surface Alignment: Partner with the .com and content teams to ensure loyalty content across carnival.com, the mobile app, authenticated member dashboards and onboard digital surfaces is accurate, current and consistent with CRM messaging.
• Own the loyalty content request and review pipeline into the .com and content roadmaps, including copy, module requirements, dynamic content rules and publication timing.
• Validate authenticated member-facing displays — points balance, tier badge, progress indicators and benefit lists — against platform data and elevate discrepancies for resolution.
• UI/UX, Design System & Brand Governance: Partner with UI/UX and Brand teams on the design and implementation of loyalty components, templates and patterns across email, app, web and onboard digital channels, ensuring reusable modules rather than one-off builds.
• Enforce Carnival Rewards brand standards for logo usage, typography, color and approved program terminology across all digital output, and maintain the single source of truth for approved loyalty naming, tier nomenclature and brand assets.
• Contribute loyalty requirements to design reviews and validate rendering, responsiveness and accessibility of delivered components.
• Deployment QA, Performance Analysis & Optimization: Own end-to-end QA for every deployment including seed-list testing, render and device checks, link validation, dynamic-field verification and reconciliation against platform configuration, with zero tolerance for material data errors in member-facing output.
• Own deliverability health including list hygiene, engagement-based suppression and sender reputation monitoring in partnership with CRM Operations.
• Build and deliver performance reporting across delivery, engagement and downstream member behavior, and run structured testing to improve journey performance over time.

Conoscenze

CRM & loyalty

SQL

Salesforce Marketing Cloud

Data-driven marketing

Formazione

Bachelor's degree in Marketing / IS / Analytics

Strumenti

Salesforce Marketing Cloud

Braze

Adobe Campaign

Descrizione del lavoro

Carnival Cruise Lines seeks a Manager, Loyalty CRM to own the CRM and data-driven member communications for the Carnival Rewards program. This role focuses on audience logic, data accuracy, and decisioning rules that govern messages and dynamic data elements across channels.

The ideal candidate brings enterprise CRM fluency, strong SQL, and experience with CRM platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign). Collaboration with .com, content, UI/UX and QA is essential.