Loyalty CRM Lead: Data, QA & Personalization

Carnival Cruise Line; Miami (FL); Presencial; USD 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health Benefits

401(k) Plan with company match

Employee Stock Purchase Plan

Paid Time Off

Descripción de la vacante

Carnival Cruise Line seeks a Manager, Loyalty CRM to own the CRM and data-driven member communications for the Carnival Rewards program. This data-centric role focuses on audience logic, triggers, data feeds, and dynamic elements like points, tier status, and eligibility across email, app, and member dashboards.

Collaboration with .com, content, UI/UX, and brand teams is essential to ensure accurate, branded, and timely Loyalty content.

Formación

• 5+ years in CRM, marketing tech, lifecycle/database marketing or digital communications; loyalty program experience preferred.
• Hands-on experience with enterprise CRM/ESP platforms incl. journey build, data extensions & dynamic content.
• SQL proficiency for building and validating audience queries against relational data.
• Collaboration with .com, content management and UI/UX teams; contribute to design systems/components.
• Strong QA discipline ensuring data-driven, personalized customer communications at scale.
• Knowledge of email deliverability, list hygiene, responsive rendering & accessibility.
• Bachelor's degree or equivalent experience in related field.

Responsabilidades

• Own design and maintenance of loyalty CRM journeys (enrollment, welcome, tier progress, points expiration, etc.).
• Define trigger definitions, segmentation, data extension & audience build logic.
• Validate loyalty content across digital surfaces against platform data and resolve discrepancies.
• Collaborate with UI/UX and Brand teams on reusable components and brand governance across channels.
• Perform end-to-end QA for deployments and monitor deliverability health.

Conocimientos

CRM architecture

SQL proficiency

Enterprise CRM platforms

Educación

Bachelor's degree in Marketing/IS/Analytics/Communications

Herramientas

Salesforce Marketing Cloud

Braze

Adobe Campaign

Descripción del empleo

Carnival Cruise Line seeks a Manager, Loyalty CRM to own the CRM and data-driven member communications for the Carnival Rewards program. This data-centric role focuses on audience logic, triggers, data feeds, and dynamic elements like points, tier status, and eligibility across email, app, and member dashboards.

Collaboration with .com, content, UI/UX, and brand teams is essential to ensure accurate, branded, and timely Loyalty content.