Loyalty CRM Architect

Carnival Corporation & plc; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Carnival Corporation & plc is seeking a Manager, Loyalty CRM to own the loyalty CRM journeys, audience logic and data accuracy across Carnival Rewards channels including carnival.com, mobile app and authenticated member pages.

The role requires hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign), strong SQL skills, and a rigorous QA mindset to maintain data integrity and brand-consistent loyalty messaging.

Qualifications

• 5+ years in CRM, marketing technology or lifecycle/database marketing, loyalty program experience preferred.
• Hands-on practitioner experience in an enterprise CRM/ESP platform with journey build, data extensions and dynamic content.
• Working SQL proficiency and comfort constructing and validating audience queries.
• Experience partnering with .com, content management and UI/UX teams.
• Strong QA discipline and data-driven customer communications at scale.
• Knowledge of email deliverability, list hygiene and accessibility standards.
• Bachelor's degree in Marketing, Information Systems, Analytics, Communications or related field, or equivalent experience.

Responsibilities

• Own the design and maintenance of loyalty CRM journeys (enrollment, welcome, tier attainment, points expiration, redemption confirmations, reactivation, notices).
• Own segmentation and audience build logic with Analytics and data extensions.
• Ensure loyalty content across Carnival sites and apps is accurate and aligned with CRM messaging; review pipeline into web and content roadmaps.
• Lead design governance for loyalty components across email, app, web and onboard surfaces.
• Own end-to-end QA for deployments, including seed-lists, render checks, link validation and data accuracy.

Skills

CRM Architecture

SQL

QA Discipline

Stakeholder Collaboration

Education

Bachelor's degree in Marketing, Information Systems, Analytics, Communications

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

Carnival Corporation & plc is seeking a Manager, Loyalty CRM to own the loyalty CRM journeys, audience logic and data accuracy across Carnival Rewards channels including carnival.com, mobile app and authenticated member pages.

The role requires hands-on experience with enterprise CRM platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign), strong SQL skills, and a rigorous QA mindset to maintain data integrity and brand-consistent loyalty messaging.