Senior Loyalty Analytics Manager — Personalization & Growth

my7elevenhr; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

7-Eleven is seeking a Senior Manager of Loyalty Analytics to lead the analytics function supporting our loyalty programs within Marketing. You will manage analysts in the US and India to translate customer, transaction, and campaign data into insights that drive member engagement and program economics.

Strong executive communication and cross-functional leadership are essential to translate data into actionable business actions.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Finance, Marketing, Business, Computer Science or a related field
• Five or more years of relevant experience in customer analytics, loyalty analytics, marketing analytics or BI
• Experience analyzing customer, transaction, campaign or loyalty program data
• Strong understanding of customer segmentation, campaign measurement, incrementality, experimentation and ROI
• Experience delivering executive-level presentations to non-technical audiences
• Proven ability to influence stakeholders across multiple functions
• Excellent problem-solving with ability to turn ambiguity into structured analysis
• Experience managing multiple priorities in a fast-moving environment

Responsibilities

• Lead development of strategic insights to improve loyalty acquisition, engagement and retention
• Translate data into clear business narratives and actionable recommendations
• Own loyalty measurement framework, KPIs, and executive scorecards
• Manage data infrastructure, pipelines, platforms and data integrity
• Establish methodologies for measuring campaign effectiveness and ROI
• Partner with stakeholders on enterprise initiatives to monitor loyalty performance
• Lead customer segmentation and behavioral analysis for personalized experiences
• Collaborate with CRM and Marketing on audience selection and post-campaign measurement
• Advance predictive analytics to inform customer strategy
• Build cross-functional relationships and coach a team of analysts
• Set priorities, ensure analytical quality and balance recurring reporting with strategic work

Job description

7-Eleven is seeking a Senior Manager of Loyalty Analytics to lead the analytics function supporting our loyalty programs within Marketing. You will manage analysts in the US and India to translate customer, transaction, and campaign data into insights that drive member engagement and program economics.

Strong executive communication and cross-functional leadership are essential to translate data into actionable business actions.