Senior Marketing Manager, Loyalty Analytics

my7elevenhr; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

7-Eleven is seeking a Senior Manager of Loyalty Analytics to lead the analytics function supporting our loyalty programs within Marketing. You will manage analysts in the US and India to translate customer, transaction, and campaign data into insights that drive member engagement and program economics.

Strong executive communication and cross-functional leadership are essential to translate data into actionable business actions.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Finance, Marketing, Business, Computer Science or a related field
• Five or more years of relevant experience in customer analytics, loyalty analytics, marketing analytics or BI
• Experience analyzing customer, transaction, campaign or loyalty program data
• Strong understanding of customer segmentation, campaign measurement, incrementality, experimentation and ROI
• Experience delivering executive-level presentations to non-technical audiences
• Proven ability to influence stakeholders across multiple functions
• Excellent problem-solving with ability to turn ambiguity into structured analysis
• Experience managing multiple priorities in a fast-moving environment

Responsibilities

• Lead development of strategic insights to improve loyalty acquisition, engagement and retention
• Translate data into clear business narratives and actionable recommendations
• Own loyalty measurement framework, KPIs, and executive scorecards
• Manage data infrastructure, pipelines, platforms and data integrity
• Establish methodologies for measuring campaign effectiveness and ROI
• Partner with stakeholders on enterprise initiatives to monitor loyalty performance
• Lead customer segmentation and behavioral analysis for personalized experiences
• Collaborate with CRM and Marketing on audience selection and post-campaign measurement
• Advance predictive analytics to inform customer strategy
• Build cross-functional relationships and coach a team of analysts
• Set priorities, ensure analytical quality and balance recurring reporting with strategic work

Job description

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation - working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

About this opportunity:

7-Eleven is seeking a strategic, analytical and results-oriented Senior Manager of Loyalty Analytics to lead the analytics function supporting our loyalty programs within the Marketing organization. This leader will manage a team of analysts (in US and India) responsible for translating customer, transaction, campaign and loyalty data into clear insights and actionable recommendations that improve member engagement, campaign effectiveness, personalization and program economics.

The successful candidate will combine big-picture strategic thinking with the ability to dive deeply into data, identify the business story behind the analysis, and influence decisions across the organization. The role requires strong executive communication, cross-functional leadership, and the ability to drive clarity and results in a dynamic environment.

Key Responsibilities:

• Lead the development of strategic insights and recommendations that improve loyalty member acquisition, engagement, retention, frequency and incremental sales.
• Translate complex customer, transaction and campaign data into clear business narratives, opportunities and recommended actions. Identify emerging customer trends, behavioral shifts and program opportunities across 7Rewards and Speedy Rewards.
• Evaluate customer behavior across loyalty lifecycle stages, segments, categories and programs.
• Own the loyalty measurement framework, including program KPIs, executive scorecards and recurring performance reporting.
• Manage the team's data infrastructure, data pipelines, platforms, and ensure consistency, accuracy, and integrity of all data being collected.
• Establish consistent methodologies for measuring campaign incrementality, customer engagement, offer effectiveness, sales impact, and return on investment.
• Partner with stakeholders for enterprise-wide critical initiatives to monitor Loyalty program performance and explain variances between actual and planned results. Closely monitor strategic initiatives and communicate outcomes, opportunities and recommend actions to leadership.
• Lead customer segmentation and behavioral analysis to support more relevant and personalized customer experiences.
• Partner with CRM and Marketing teams to strengthen audience selection, campaign design, test-and-learn plans and post-campaign measurement.
• Advance predictive and advanced analytics capabilities that inform customer strategy and marketing decision-making.
• Build strong relationships across Marketing, CRM, Merchandising, Finance, Digital Product, Operations, Technology, Data Science and other business functions.
• Lead, coach and develop a team of loyalty analytics professionals.
• Establish clear priorities, roles, operating rhythms, and standards for analytical quality.
• Manage multiple initiatives simultaneously while maintaining strong attention to detail, quality and business impact. Ensure the team balances recurring reporting requirements with strategic, high-value analytical work.

Required Qualifications:

• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Finance, Marketing, Business, Computer Science or a related field. Master degree is preferred
• Five or more years of relevant experience in customer analytics, loyalty analytics, marketing analytics, business intelligence, strategy or a related discipline.
• Demonstrated experience analyzing customer, transaction, campaign or loyalty program data.
• Strong understanding of customer segmentation, campaign measurement, incrementality, experimentation and return-on-investment analysis.
• Experience developing executive-level presentations and communicating complex analytical findings to non-technical audiences.
• Demonstrated ability to build relationships, influence stakeholders and drive action across multiple business functions.
• Strong problem-solving skills and the ability to convert ambiguous business questions into structured analytical approaches.
• Experience managing multiple priorities in a fast-moving environment.

Preferred Qualifications:

• Experience with SQL and modern data platforms used for large-scale customer and transaction analytics.
• Experience with visualization and business intelligence tools such as Power BI or Tableau.
• Familiarity with Python, R, Databricks, Spark or comparable advanced analytics technologies.
• Experience building KPI dashboards, customer segmentation frameworks, forecasting models or campaign measurement solutions.
• Familiarity with retail merchandising, fuel, convenience, cons