Senior Living Sales & Occupancy Specialist

Wallick; Grove City (OH); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

401K

Paid parental leave

Pay-on-Demand

Job summary

Wallick Communities seeks a results-driven sales & marketing professional to drive occupancy at The Ashford of Grove City in Grove City, OH. The role offers a $65k base plus bonus and focuses on discovery tours, targeted marketing plans, and strong CRM use.

Ideal candidates have 2+ years in senior living sales, excellent communication and closing skills, and a collaborative, community-focused mindset. Benefits include health/dental/vision, gym reimbursement, 401K, and paid parental leave.

Qualifications

• Bachelor’s degree in marketing, business, or a related field preferred.
• Minimum of 2 years’ experience in senior living sales and marketing.
• Knowledge of applicable laws and regulations governing senior living communities.
• Senior Living experience strongly preferred.
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry.
• Strong closing skills with the ability to achieve and exceed sales targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build trust and rapport with seniors, families, and professional referral sources.
• Highly organized with strong follow-up and time management skills.
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools.
• Compassionate, empathetic, and motivated by helping others.

Responsibilities

• Achieve and Sustain Occupancy Goals by developing and implementing targeted sales strategies.
• Lead Discovery and Tour Experiences with personalized sessions for prospective residents and families.
• Develop and Execute Marketing Plans aligned with community goals and market trends.
• Coordinate Move-In Process with internal teams to ensure a smooth transition.
• Conduct Market Research and Competitive Analysis to inform sales strategies.
• Manage and Utilize CRM Effectively to track leads and outcomes.
• Participate in Daily Sales Huddles to review pipeline activity and priorities.
• Update Forecast Tracker with current lead status and occupancy trends.
• Complete Admissions Checklist and Paperwork in collaboration with staff.
• Plan and Host Marketing Events to promote the community.
• Conduct External Business Development Activities with healthcare providers and referral sources.
• Budget Accountability for departmental initiatives.
• Additional Duties as assigned.

Skills

Closing skills

Communication

Organization

CRM experience

Relationship building

Interpersonal skills

Education

Bachelor’s degree in marketing, business, or related field

Tools

CRM systems

Microsoft Office Suite

Digital communication tools

Job description

Wallick Communities seeks a results-driven sales & marketing professional to drive occupancy at The Ashford of Grove City in Grove City, OH. The role offers a $65k base plus bonus and focuses on discovery tours, targeted marketing plans, and strong CRM use.

Ideal candidates have 2+ years in senior living sales, excellent communication and closing skills, and a collaborative, community-focused mindset. Benefits include health/dental/vision, gym reimbursement, 401K, and paid parental leave.