Senior Living Sales & Marketing Director

Asbury Pavilion Nursing And Rehabilitation; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Job summary

High Point Residence Chicago Northwest in Chicago, IL 60634 is seeking an experienced Sales Director to lead occupancy growth, referral development, and the move-in process for new residents.

The ideal candidate will be compassionate, goal-oriented, and skilled at building relationships with social workers, hospitals, and families to promote a person-centered approach to care in a supportive living community.

Qualifications

• Proven experience in senior living, healthcare, or related sales and marketing roles.
• Strong communication, presentation, and relationship-building skills.
• Ability to analyze data, develop strategic plans, and meet census goals.
• Knowledge of long-term care, assisted living, or healthcare services preferred.

Responsibilities

• Develop, implement, and oversee the community’s annual marketing and sales plan.
• Create and maintain a strong referral base by building lasting relationships with social workers, case managers, hospitals, and other referral sources.
• Monitor and track conversion rates (referrals admissions) and ensure timely follow-up.
• Maintain weekly referral and sales logs, tracking progress toward census goals.
• Organize and host presentations, luncheons, and community outreach events to promote services.
• Coordinate pre-admission processes and ensure a smooth move-in experience.
• Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible).
• Conduct follow-up with referral sources to monitor patient progress and support successful transitions.

Skills

Senior Living Sales

Healthcare Sales

Relationship Building

Data Analysis

Job description

High Point Residence Chicago Northwest in Chicago, IL 60634 is seeking an experienced Sales Director to lead occupancy growth, referral development, and the move-in process for new residents.

The ideal candidate will be compassionate, goal-oriented, and skilled at building relationships with social workers, hospitals, and families to promote a person-centered approach to care in a supportive living community.