Sales and Marketing Director

Asbury Pavilion Nursing And Rehabilitation; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Job summary

High Point Residence Chicago Northwest in Chicago, IL 60634 is seeking an experienced Sales Director to lead occupancy growth, referral development, and the move-in process for new residents.

The ideal candidate will be compassionate, goal-oriented, and skilled at building relationships with social workers, hospitals, and families to promote a person-centered approach to care in a supportive living community.

Qualifications

• Proven experience in senior living, healthcare, or related sales and marketing roles.
• Strong communication, presentation, and relationship-building skills.
• Ability to analyze data, develop strategic plans, and meet census goals.
• Knowledge of long-term care, assisted living, or healthcare services preferred.

Responsibilities

• Develop, implement, and oversee the community’s annual marketing and sales plan.
• Create and maintain a strong referral base by building lasting relationships with social workers, case managers, hospitals, and other referral sources.
• Monitor and track conversion rates (referrals admissions) and ensure timely follow-up.
• Maintain weekly referral and sales logs, tracking progress toward census goals.
• Organize and host presentations, luncheons, and community outreach events to promote services.
• Coordinate pre-admission processes and ensure a smooth move-in experience.
• Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible).
• Conduct follow-up with referral sources to monitor patient progress and support successful transitions.

Skills

Senior Living Sales

Healthcare Sales

Relationship Building

Data Analysis

Job description

Salary Range: $65,000.00 To $75,000.00 Annually

High Point Residence Chicago Northwest

Chicago, IL 60634

Supportive Living Community

We are seeking an experienced and results-driven Sales Director to join our leadership team. This role is responsible for driving occupancy, building strong referral relationships, and coordinating the move-in process for new residents. The ideal candidate will be a compassionate, goal-oriented professional with a passion for serving seniors and promoting a person-centered approach to care.

Key Responsibilities

• Develop, implement, and oversee the community’s annual marketing and sales plan
• Create and maintain a strong referral base by building lasting relationships with social workers, case managers, hospitals, and other key referral sources
• Monitor and track conversion rates (referrals admissions) and ensure timely follow-up
• Maintain weekly referral and sales logs, tracking progress toward census goals
• Organize and host presentations, luncheons, and community outreach events to promote services

Resident & Family Support:

• Provide compassionate, person-centered guidance to residents and families throughout the transition process
• Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience
• Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible)
• Conduct follow-up with referral sources to monitor patient progress and support successful transitions

Market Analysis & Community Outreach:

• Analyze market trends, competitor strengths/weaknesses, and referral source data to position the community competitively

Qualifications:

• Proven experience in senior living, healthcare, or related sales and marketing roles
• Strong communication, presentation, and relationship-building skills
• Ability to analyze data, develop strategic plans, and meet census goals
• Knowledge of long-term care, assisted living, or healthcare services preferred

Physical & Work Environment Requirements:

• Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed
• Comfortable working in a healthcare environment with exposure to residents and their families
• Flexibility to work beyond standard hours, including evenings or weekends when needed

Commitment to Safety:
We are committed to providing a safe work environment for employees, residents, and visitors. Compliance with our workplace safety program is a condition of employment and is equally important as quality and performance expectations.

We are an Equal Opportunity Employer and do not discriminate on the basis of race, ethnicity, gender, veteran status, disability, or any other protected class under federal, state, or local law.