Senior Living Sales Leader: Drive Occupancy & Growth

Traditions-Management; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Traditions Management is seeking an Area Director of Sales in Columbus, OH to lead occupancy growth across assisted living communities. You will drive the PCS process, conduct tours, and close deals while partnering with regional leadership to execute strategic sales plans.

The role requires 3–5 years of senior living sales experience, strong communication and coaching skills, and the ability to mentor community teams, with substantial travel anticipated.

Qualifications

• 3–5 years of senior living sales experience preferred.
• Proven success increasing and maintaining occupancy.
• Strong prospect advancement, follow-up, and closing skills.
• Experience implementing and modeling a structured sales process.
• Excellent communication and coaching abilities.
• CRM experience; WelcomeHome experience preferred.

Responsibilities

• Drive occupancy growth via the Prospect Centered Sales (PCS) process, conduct community tours, close effectively, and follow up with prospects to move inquiries to enrollments.
• Develop sales strategies with leadership to overcome occupancy barriers and implement measurable plans.
• Support community sales teams and cover the Community Relations Director as needed to maintain momentum.
• Train and mentor new Community Relations Directors, including occupancy calls and onboarding plans.
• Manage occupancy forecasts by tracking sales activity and identifying opportunities for improvement.
• Build strong relationships with residents, families, prospects, community teams, regional leadership, and corporate support staff.

Skills

Senior living sales

Communication skills

Relationship building

Coaching & mentoring

Analytical thinking

Tools

CRM system

WelcomeHome (CRM)

Job description

Traditions Management is seeking an Area Director of Sales in Columbus, OH to lead occupancy growth across assisted living communities. You will drive the PCS process, conduct tours, and close deals while partnering with regional leadership to execute strategic sales plans.

The role requires 3–5 years of senior living sales experience, strong communication and coaching skills, and the ability to mentor community teams, with substantial travel anticipated.