Senior Living Sales Director: Occupancy Growth

Cedarhurst Living; Canton (GA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Long-term disability coverage

401(k) with company match

GROW Points rewards program

Skechers shoe discounts

Early paycheck access

Job summary

Cedarhurst Living in Canton, GA seeks a Director of Sales to drive occupancy and revenue growth by leading the full sales process from inquiry through move-in, while meeting established goals. This role develops strategic sales plans, cultivates referral networks, and builds lasting relationships with prospective residents, families, and professional partners.

The Director serves as the community’s primary representative for inquiries and outreach, collaborating with leadership to implement

Qualifications

• Bachelor’s Degree strongly preferred.
• 2+ years of successful sales experience (2-5 years preferred), with prior experience in senior living strongly preferred.
• Demonstrated sales closing skills with a consistent record of high occupancy results.

Responsibilities

• Prioritize and execute revenue-generating sales activities that directly support community growth and operational success.
• Serve as the primary point of contact for phone inquiries and walk-in visitors, effectively converting leads into move-ins to drive occupancy.
• Develop and maintain robust outreach strategies to expand professional referral networks and generate qualified leads.
• Conduct comprehensive discovery with prospective residents and families to identify needs and present tailored solutions, including appropriate placement in Assisted Living or Memory Care.
• Implement timely and consistent follow-up activities to nurture trust, build long-term relationships, and move prospects through the decision-making process.
• Establish and cultivate strong partnerships with local businesses, healthcare providers, and senior resources, leveraging these relationships for both referral generation and added value for prospects and families.
• Accurately document and track all sales activities in the designated CRM/database, ensuring compliance with company standards and providing visibility to leadership.
• Partner with the Executive Director and regional sales teams to design and implement innovative sales strategies and community outreach programs that align with organizational goals.
• Collaborate with the Executive Director to coach and empower staff in generating referrals, ensuring inquiries are appropriately managed and maximized.
• Facilitate coaching sessions with staff to identify and implement strategic sales approaches for prospects, enhancing conversion rates and community reputation.

Skills

Sales experience

Closing skills

Relationship building

CRM proficiency

Communication

Education

Bachelor’s Degree

Tools

MS Office

CRM software

Job description

Cedarhurst Living in Canton, GA seeks a Director of Sales to drive occupancy and revenue growth by leading the full sales process from inquiry through move-in, while meeting established goals. This role develops strategic sales plans, cultivates referral networks, and builds lasting relationships with prospective residents, families, and professional partners.

The Director serves as the community’s primary representative for inquiries and outreach, collaborating with leadership to implement