Senior Living Sales Director: Grow Occupancy & Revenue

Discovery Senior Living; Napa (CA); On-site; USD 105,000 - 130,000; Full time

Job summary

Discovery Senior Living in Napa, CA is seeking a Director of Sales to lead all community sales efforts, achieve occupancy and revenue goals, and build referral networks. You will connect with prospective residents and families, collaborate with leadership, and drive a resident-centered sales experience while growing the business.

The role requires a Bachelor’s degree and 5+ years in sales/marketing, CRM proficiency, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum 5 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry.
• Proven record of achieving sales targets and occupancy goals.
• Experience using CRM systems to manage leads and track performance.
• Strong communication, presentation, and relationship-building skills.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
• Professional, compassionate approach with a resident- and family-first mindset.
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required).

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing.
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process.
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development.
• Manage inquiries from all lead sources, providing timely responses and professional follow-up.
• Conduct personalized tours and discovery meetings to connect with prospective residents and families.
• Maintain accurate CRM data to track leads, activity, and conversion metrics.
• Plan and execute community marketing initiatives and sales events to drive qualified leads.
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies.
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies.
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families.
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets.
• Represent the community with professionalism, integrity, and compassion in all interactions.

Skills

Sales experience

Communication skills

Relationship building

CRM experience

MS Office

Education

Bachelor’s degree in Marketing/Business/PR or related field

Tools

CRM systems

Microsoft Office

Job description

Discovery Senior Living in Napa, CA is seeking a Director of Sales to lead all community sales efforts, achieve occupancy and revenue goals, and build referral networks. You will connect with prospective residents and families, collaborate with leadership, and drive a resident-centered sales experience while growing the business.

The role requires a Bachelor’s degree and 5+ years in sales/marketing, CRM proficiency, and excellent communication.