Senior Living Sales Director Drive Occupancy & Partnerships

Foundry Commercial; Frankfort (KY); On-site; USD 90,000 - 140,000; Full time

Job summary

Spring Arbor of Frankfort is seeking a driven Sales Director to lead sales and marketing for our 60-apartment senior living community, building relationships with families, hospitals, and referral sources.

The role focuses on occupancy goals, move-ins, and coordinating across departments; requires senior living sales experience, strong closing skills, and a proactive, team-oriented mindset.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, or equivalent experience.
• Senior living sales experience required.
• Experience in Assisted Living, Memory Care, and Independent Living strongly preferred.
• Minimum of 3–5 years of sales management experience.
• Proven track record of achieving occupancy and sales goals.
• Criminal Background Screening clearance required.

Responsibilities

• Present the Community to prospective residents and families using relationship-based selling techniques.
• Guide prospects through the sales process from initial inquiry through move-in.
• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, senior organizations, and other community partners.
• Develop and enhance the Community's image and reputation through networking, outreach, and public relations activities.
• Coordinate sales strategies that maximize prospect interactions and time in the selling zone.
• Provide ongoing customer service and first-impression training to Community associates, ensuring every team member delivers an exceptional experience.
• Work closely with Maintenance and Housekeeping to coordinate seamless move-ins and move-outs.
• Recruit, manage, train, motivate, and evaluate Sales & Marketing associates (where applicable).
• Utilize payroll software to schedule Sales & Marketing associates (where applicable) to ensure appropriate departmental coverage.
• Monitor associate timekeeping and coordinate with the Business Office Manager as needed.
• Plan and manage the sales and marketing budget within approved guidelines.
• Perform other duties as assigned.

Skills

Relationship-building

Closing skills

Communication

Self-motivated

Team collaboration

Education

Bachelor's Degree or equivalent

Tools

Payroll software

Job description

Spring Arbor of Frankfort is seeking a driven Sales Director to lead sales and marketing for our 60-apartment senior living community, building relationships with families, hospitals, and referral sources.

The role focuses on occupancy goals, move-ins, and coordinating across departments; requires senior living sales experience, strong closing skills, and a proactive, team-oriented mindset.