Sales Director

Foundry Commercial; Frankfort (KY); On-site; USD 90,000 - 140,000; Full time

Job summary

Spring Arbor of Frankfort is seeking a driven Sales Director to lead sales and marketing for our 60-apartment senior living community, building relationships with families, hospitals, and referral sources.

The role focuses on occupancy goals, move-ins, and coordinating across departments; requires senior living sales experience, strong closing skills, and a proactive, team-oriented mindset.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, or equivalent experience.
• Senior living sales experience required.
• Experience in Assisted Living, Memory Care, and Independent Living strongly preferred.
• Minimum of 3–5 years of sales management experience.
• Proven track record of achieving occupancy and sales goals.
• Criminal Background Screening clearance required.

Responsibilities

• Present the Community to prospective residents and families using relationship-based selling techniques.
• Guide prospects through the sales process from initial inquiry through move-in.
• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, senior organizations, and other community partners.
• Develop and enhance the Community's image and reputation through networking, outreach, and public relations activities.
• Coordinate sales strategies that maximize prospect interactions and time in the selling zone.
• Provide ongoing customer service and first-impression training to Community associates, ensuring every team member delivers an exceptional experience.
• Work closely with Maintenance and Housekeeping to coordinate seamless move-ins and move-outs.
• Recruit, manage, train, motivate, and evaluate Sales & Marketing associates (where applicable).
• Utilize payroll software to schedule Sales & Marketing associates (where applicable) to ensure appropriate departmental coverage.
• Monitor associate timekeeping and coordinate with the Business Office Manager as needed.
• Plan and manage the sales and marketing budget within approved guidelines.
• Perform other duties as assigned.

Skills

Relationship-building

Closing skills

Communication

Self-motivated

Team collaboration

Education

Bachelor's Degree or equivalent

Tools

Payroll software

Job description

Spring Arbor of Frankfort is searching for a driven, relationship-focused Sales Director to help families find the perfect place to call home.

Our beautiful 60-apartment senior living community is seeking a high-energy sales professional who thrives on building relationships, creating community partnerships, and helping families navigate one of life's most important decisions.

If you're passionate about senior living and exceeding occupancy goals, we'd love to meet you!

Senior living experience is required

Assisted Living, Memory Care, and Independent Living experience strongly preferred

Previous sales or admissions experience required

Proven closing skills with a strong sense of urgency

Exceptional communication and relationship-building abilities

A self-motivated, goal-oriented professional who thrives in a fast-paced environment

Team player with the ability to work collaboratively across departments

A proactive self-starter who takes initiative and drives results

This is an exciting opportunity to make a meaningful impact while helping seniors and their families find the right community while driving occupancy and building lasting relationships throughout the local market.

Position Summary

The Sales Director is responsible for building and maintaining high occupancy levels within the Community. This position oversees the coordination, management, and leadership of all sales and marketing activities while serving as the primary resource for prospective residents and their families throughout the decision-making process.

Areas of Responsibility

• Present the Community to prospective residents and families using relationship-based selling techniques.
• Guide prospects through the sales process from initial inquiry through move-in.
• Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, home health agencies, senior organizations, and other community partners.
• Develop and enhance the Community's image and reputation through networking, outreach, and public relations activities.
• Coordinate sales strategies that maximize prospect interactions and time in the selling zone.
• Provide ongoing customer service and first-impression training to Community associates, ensuring every team member delivers an exceptional experience.
• Work closely with Maintenance and Housekeeping to coordinate seamless move-ins and move-outs.
• Recruit, manage, train, motivate, and evaluate Sales & Marketing associates (where applicable) according to Company policies and procedures.
• Utilize payroll software to schedule Sales & Marketing associates (where applicable) to ensure appropriate departmental coverage.
• Monitor associate timekeeping and coordinate with the Business Office Manager as needed.
• Plan and manage the sales and marketing budget within approved guidelines.
• Perform other duties as assigned. (See full job description.)

Required Qualifications

• Bachelor's Degree in Business, Marketing, Communications, or equivalent experience.
• Senior living sales experience required.
• Experience in Assisted Living, Memory Care, and Independent Living strongly preferred.
• Minimum of 3–5 years of sales management experience.
• Proven track record of developing new business and consistently achieving occupancy and sales goals.
• Strong closing abilities with a demonstrated sense of urgency.
• Excellent verbal and written communication skills.
• Ability to build trust with families and cultivate referral relationships.
• Positive, professional attitude with exceptional organizational and follow-up skills.
• Must successfully pass a Criminal Background Screening.
• The Community is a drug-free workplace; associates are subject to the Company's Drug-Free Workplace Policy.
• Experience in relationship-based sales of services or intangible products is a plus.